Zero-party data brings data sovereignty into practice
Measure’s co-founder and CMO Paul Neto writes about the emergence of zero-party data for AdvertisingWeek360 in an article where he covers how practices such as a consumer-first approach, privacy by design, transparency and consumer rewards will help us embrace data in an ecosystem where everyone wins.
Join us in welcoming Sabrina and Josh to the Measure Protocol team
Measure Protocol adds Sabrina Trinquetel (Qureshi) as U.K. Sales Director and Josh Adeniyi as Operations Manager. Each will play a key role in the company’s continued growth in providing solutions for accessing new forms of consumer data and insights.
We talk with Swapfiets and ITV about behavioral data at IIeX Europe
Last week, Measure Protocol CEO and co-founder Owen Hanks sat down at the virtual IIeX Europe conference to talk with representatives from ITV and Swapfiets about how they use behavioral data to make decisions.
It’s time for organizations to help people take control of their own data
Individuals are starting to realize that their data has real value. They’re tired of giving it away for free. Paul Neto, Measure Protocol’s co-founder and CMO, writes more for Business2Community in his latest article, “It’s well past time: stop giving away your data for free.”
Join us to talk about trust at ESOMAR's flagship series event
Measure talks about "Exploring the Use of Trust Principles to Unlock the Next Generation of Consumer Data Collection" at ESOMAR's flagship "Transformation and Trust" virtual event on 31 March.
The Measure Privacy Report: Consumer data privacy today
The Measure Privacy Report contains new data on consumer concerns surrounding the collection/use of personal data; impact on future planned behaviors.
Determining value: balancing consumer data and privacy
Measure Protocol writes about consumer data privacy, fair compensation and trust in a recent article for ESOMAR's Research World market research blog.
New data: TikTok's meteoric rise (despite privacy concerns)
New consumer behavioral data, including app usage, collected by Measure's Retro solution shows that users of TikTok spent 62% more time on the platform, beating other social platforms.
“Collective”: a program for you to earn money with your data
You are invited to join Measure Protocol's new MSR app-based “Collective” communities for earning money through easy data sharing. Take control of your data.