We write for Research World about the power of trust principles in consumer research
Measure's most recent article for ESOMAR covers two of our recent studies that speak to building consumer trust to encourage data sharing, including addressing privacy concerns, giving greater control over data, rewarding fairly, and more.
Battle of the Apps - TikTok vs. YouTube
Who is the King of video? In our first instalment of the Battle of the Apps, we are looking at video consumption and how TikTok and YouTube compare. While a relatively new player, TikTok is quickly rising in the ranks with its high level of engagement.
Setting a new standard for consumer rewards in the market research industry
What if we set a new standard for respondent rewards? That's exactly what we are doing with our new "Premium Rewards." The new program, founded on our commitment to changing the dynamics of consumer data collection, provides significant compensation (on average between $15 and $50 per hour) for individuals sharing data through our proprietary “Retro” behavioral data collection process.
We write for Research Live about treatment of market research respondents
Our U.K. Sales Director, Sabrina Trinquetel, recently wrote about some of the systemic problems in the market research industry when it comes to the treatment and engagement of survey respondents. In her article for Research Live, “It is time to redress the voice of market research sample,” she lays out a few of the practices that need to change - and how - in order to shift the status quo.
New behavioral data Retros added to Measure’s Storefront
We’ve added even more consumer-based behavioral data from Retro to our Storefront, which provides easy access to data surrounding what individuals are doing, consuming and buying on their mobile devices. Look now for purchase and shopping data from WalMart, Target, Amazon, DoorDash, Instacart and much more!
How can organizations address data fatigue?
Measure Protocol's CEO Owen Hanks writes for AIthority about individuals experiencing data fatigue, as they become weary of organizations using their data - plus best practices for businesses to build the right environment for trust and sharing.
Announcing the Measure "MobileLife Report" for Essential Consumer Behavioral Data
Announcing the availability of the Measure MobileLife Behavior Report! This comprehensive report provides detailed data on consumer digital behaviors, such as device and app usage, in-app purchases, account-level media consumption, and app-specific activities - collected with our proprietary Retro technology.
Easy access to consumer-based behavioral data with Measure's new “Storefront”
Want to know what individuals are doing, consuming and buying on their mobile devices? Our new Storefront solution provides brands, marketers and researchers direct access to Measure's proprietary Retro data products collected in a permissioned and transparent environment.
Consumers find efficiency in telehealth; plan to continue using digital healthcare services
Measure Protocol surveyed 2,383 individuals using its QuickAnswers solution to uncover the latest adoption, usage and sentiment surrounding telehealth.
Zero-party data brings data sovereignty into practice
Measure’s co-founder and CMO Paul Neto writes about the emergence of zero-party data for AdvertisingWeek360 in an article where he covers how practices such as a consumer-first approach, privacy by design, transparency and consumer rewards will help us embrace data in an ecosystem where everyone wins.