Our latest research-on-research clearly illustrates that the right combination of technology and core trust principles can have a significant impact on consumer behaviors and data quality. Download our new white paper to explore study results and guidelines for defining quality, trust and future research.
Results Include:
Lack of trust contributes to declining participation
32% indicated they would refuse to participate in a survey if they were unsure about their level of trust with a survey provider
Trust leads to new forms of data collection
As trust increases, users' willingness to share new types of data also increases. Initial results find 61% of users willing to share Amazon order history, and 51% willing to share browsing activity.
Trust leads to data quality
Study participants from a trust based network were more likely to spend a greater amount of time completing a survey, less likely to over-claim, and more likely to have a greater quality score than the average.
