Our latest research-on-research clearly illustrates that the right combination of technology and core trust principles can have a significant impact on consumer behaviors and data quality. Download our new white paper to explore study results and guidelines for defining quality, trust and future research.
Lack of trust contributes to declining participation
32% indicated they would refuse to participate in a survey if they were unsure about their level of trust with a survey provider
Trust leads to new forms of data collection
As trust increases, users' willingness to share new types of data also increases. Initial results find 61% of users willing to share Amazon order history, and 51% willing to share browsing activity.
Trust leads to data quality
Study participants from a trust based network were more likely to spend a greater amount of time completing a survey, less likely to over-claim, and more likely to have a greater quality score than the average.