behavioral insights

Measure Insights

Measure is about uncovering agile behavioral insights for marketers, public relations firms, advertising and media agencies, and other businesses looking for that one data point. Check out some of our latest insights below. Looking for something you don't see, let us know!

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Gaming - The new kids on the block. Using Behavioral data from Measures MobileLife Report 2021

B Corporations have a certification that means they balance profit and purpose and are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.
11% are aware/familiar with B Corps
70% more likely to buy knowing companies are certified B Corps

Battle of the apps - Instagram and Snap chat - Using Retro data to determine which of the apps wins

Powered by Measures Retro, this insight looks at the active app usage vs time spent on Wallmart and Mercari

Battle of the apps - Tiktok & Youtube - Using Retro data to determine which of the apps wins

While Amazon clearly dominates in usage by shoppers, apps such as SHEIN, Shopkick and Mercari are nearing its levels of average weekly minutes.
As these apps increase in popularity, there may be an opportunity for changes
in the online retail landscape.

We know that the world of online shopping and marketplaces is changing fast. With buy-outs like Etsy investing in 2nd hand retail disruptor Depop, it’s a multi-billion dollar industry. You’ll want to be creating a sticky, sharable experience that keeps your customers coming back.

How are people using remote health services?

69% of respondents anticipate purchasing new clothing as they plan to return to work

65% of respondents said they are likely to invest in cryptocurrencies this year

50% of UK users polled said they are very unlikely to travel tp Europe this year

58% of users polled have heard of 5G technology but don't know much about it

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Intended for marketers, public relations firms, advertising and media agencies, and other business professionals looking for that one data point they need to make their case, if you're looking for a new data source, please reach out to one of our helpful team members. We focus on an engaged, mobile-only 16-39 audience for that one question you just need answered.

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