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Looking for mobile intelligence data? Get access to new mobile data sets to power your mobile competitive intelligence with off-the-shelf Retro data.
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BLOG & INSIGHTS
This episode features Sabrina Trinquetel , U.K. Sales Director at Measure Protocol, a behavioural data collection organization. Sabrina, an insight and sales professional with a passion for great research, has held leadership roles at some of the top market research companies in the world over the past 10 years, and is committed to bettering the industry while also focusing on growth initiatives for Measure.
Our latest Retro activity looks at audio apps and how people are listening. Audio is unique as it is consumed passively and actively. As the data demonstrates, most of the audio consumption is happening while the app is running in the background and only a small percentage while the app is on the screen. Though there are some subtle but important differences across the range of apps.
As the first quarter of 2022 closes, we thought it would be good to quickly summarise all the insights - powered by Measure’s behavioral data solution Retro - we’ve pulled together so far this year.
