Apps have become central to nearly everyone’s daily lives, and as such, are indicators of consumers’ entertainment, lifestyle, media and purchasing habits. Do you know what motivates your consumers' choices and decisions? What influencers have they been really engaged with lately? And what was their recent in-app purchase? Answers to these and other questions could bring a better understanding of who your current and new consumers are and tailor your user and market insights strategy accordingly.
Highlights from the latest report include:
Search is evolving: Gen Z uses multiple services for finding and retrieving information and are purpose specific. Google search is not necessarily the same how they use YouTube search or ChatGPT to find answers..
Entertainment leads on engagement: Gen Z mobile devices are heavily used as entertainment devices with much of their use for apps categorized as entertainment. For streaming services, Peacock TV seems to be the most time spent with by those who use it..
Screen matters: When app publishers find fluctuating usage levels from their users, there can be numerous reasons for this. One reason often overlooked is what screen an app exists. Screen placement matters for Gen Z where for some critical apps, being on the primary screen means more usage. This decreases iPhone screen by screen.
Engagement defines brand affinity: Brand engagement can occur across various channels. The diversity of channels and intensity of engagement helps define the affinity an individual has to certain brands. As such, we can see Gen Z having strong affinity to brands like Amazon, Apple, Indeed.com, and DraftKings.
TikTok shop satisfying the impulse buy: A holistic competitive strategy goes beyond installs and uninstalls. With previously inaccessible and hidden behavioral data such asin-app spend and app positioning on a consumer’s Home Screen - you can take a much deeper dive into competitor apps, to keep track of their wins and losses in real-time.
Understand consumers at a deeper level:
People are looking for true value to engage - app usage and prioritization data can help unveil new standards for capturing attention.
Get a new perspective on competitors:
With previously inaccessible and hidden behavioral data such as in-app spend and app positioning on a consumer’s Home Screen - you can take a much deeper dive into competitor ups and downs, to keep track of their wins and losses in real time.
New metrics for better decision-making:
Most reports still focus on app installs, uninstalls and ratings - AppLife gives you more critical metrics surrounding actual consumer behavior, activity and usage.
Future-proof your approach:
Understanding how disruptors are measuring up against established apps can keep you a step ahead of changing audience needs and what people are seeking in their mobile and digital experiences.
