Today, brands, marketers and researchers have greater demands for data from consumers to empower their decisions. Meanwhile, it has been increasingly difficult to collect new forms of data and the industry faces challenges such as: poor data quality; lack of transparency for buyers and sellers; and poor consumer experiences and user compensation. Furthermore, fully-permissioned app-level insights have always been challenging to collect as new legislation and app store policies make this even harder.
Measure is the first consumer engagement platform that provides agile access to permissioned consumer data in a trusted mobile environment where users complete data sharing tasks and are paid fairly for their participation. More than just surveys, users can provide you with device usage, behavioral information, media consumption, product testing, purchase and app experience data.
The Measure experience provides data you had only hoped for and at far better quality. Don’t just take our word for it, our recent research supports this (contact us for our Quality Whitepaper).
Poor quality data:
- Is costly - time, effort and money is wasted, and as much as 30% of data is thrown away
- Is expensive - leads to over-buying
- Is tedious - more work to clean data
- Is risky - decision making is compromised, and introduces volatility as you can’t deliver results with confidence