Retro: The Solution to Passive Tracking
Our clients often describe us as the solution to passive tracking. It’s not that we’re against passive tracking, quite the opposite, we think there’s great potential in the behavioural data you can get.But it has its weaknesses which not only make it hard to use, but actually means it is not fit for all purposes.
Holiday shopping is here
The weather is getting colder, nights are drawing in and runny noses are rife, it must be the holiday season. Often the busiest time of year, planning promotions, marketing and product lines are all complete. However all your well laid plans may not come good if there are unforeseen shifts in behavior, trends that pop up or external events that influence spend. How are you preparing yourselves to react quickly and positively to these changes?
Battle of the Apps - SHEIN vs Walmart
In this instalment of the Battle of the Apps, we are looking at engagement and comparing two online retail apps - SHEIN and Walmart.
Measure named finalist in the MRS Research Live Award for Innovation of the Year
Measure Protocol is named as finalist for the MRS Research Live Award for Innovation of the Year
Measure named in Startups 100 annual list
Measure Protocol is named in Startups 100: The annual list of the most disruptive new UK businesses
Battle of the Apps - Roblox vs Minecraft
In this instalment of the Battle of the Apps, we are looking at engagement and comparing two of the biggest gaming apps - Roblox and Minecraft.
Webinar: Empowering your business with behavioral data
Join our UK Sales Director Sabrina Trinquetel on Tuesday September 28th for a live webinar "Empowering your business with behavioural data".
Join us at ESOMAR's Insights Festival
Join our CEO/Co-founder Owen Hanks at ESOMAR's Insights Festival as he presents "Accelerating Access to Behavioral Data for Audience Insights" as part of the Consumer Centricity & Data-Driven Insights track.
What market research can learn from B Corps
Our U.K. Sales Director, Sabrina Trinquetel, recently wrote about some of the systemic problems in the market research industry when it comes to the treatment and engagement of survey respondents. In her article for Research Live, “It is time to redress the voice of market research sample,” she lays out a few of the practices that need to change - and how - in order to shift the status quo.