Why data quality is so much bigger than just the quality of our data
This episode features Sabrina Trinquetel , U.K. Sales Director at Measure Protocol, a behavioural data collection organization. Sabrina, an insight and sales professional with a passion for great research, has held leadership roles at some of the top market research companies in the world over the past 10 years, and is committed to bettering the industry while also focusing on growth initiatives for Measure.
Audio apps and their passive listening behaviors
Our latest Retro activity looks at audio apps and how people are listening. Audio is unique as it is consumed passively and actively. As the data demonstrates, most of the audio consumption is happening while the app is running in the background and only a small percentage while the app is on the screen. Though there are some subtle but important differences across the range of apps.
Subscriptions, Crypto, Wordle & TikTok - A summary of Measure’s recent Retro Insights
As the first quarter of 2022 closes, we thought it would be good to quickly summarise all the insights - powered by Measure’s behavioral data solution Retro - we’ve pulled together so far this year.
Did WallStreetBets saga affect Reddit’s long-term app usage?
In January 2021 the Subreddit “WallStreetBet” caused GameStop share price to surge, despite poor commercial. Hedge funds lost millions of dollars. Here's what our app usage data says.
Top Crypto & Finance Apps for US Young Adults: January 2022
Coinbase, Cash App, Robinhood, crypto.com - Digital-only banking, investment, and crypto apps are rapidly changing the face of finance in the US, especially for young adults. Here, using Retro data, we summarise which platforms are being used the most on iOS devices.
How wrong can you afford to be?
We strove to understand how people perceive some of their purchases, and in particular, in-app and subscription purchases made through their iPhones. In this study . . .
See TikTok's meteoric rise on iOS throughout 2021
Forget installs, see TikTok's unparalleled 2021 usage stats.
Wordle: “accidental” app appears in Measure’s tracking data
The app appears alongside the likes of Apple and WarnerMedia
Measure Protocol's "MobileLife Behavior Report" Reveals Consumer In-app and Subscription Purchase Behaviors
New insights into purchase behaviors illustrates the growth of Tiktok, subscription based purchases, and gaming in-app spend.