Expert interview with TechRound: What happened to Threads?
TechRound interviewed Measure's Katya Moskelenko about the data behind the lightning fast rise and subsequent fall of Threads, and its future in the competitive world of social networking. This represents exactly the type of consumer intelligence that Measure is well-positioned to provide.
The synergy of churn intelligence and behavioral data for retention excellence
Fusing churn intelligence and behavioral data taps into the power of zero-party, fully-permissioned behavioral data, revealing consumer actions beyond self-reported survey data. Having a holistic view of your consumer can redefine how you approach retention.
We write for MediaCat about AI and equality
Our product marketing manager Katya Moskalenko recently wrote for MediaCat Magazine about how crucial it is that women's voices are not just heard, but are actively shaping the trajectory of innovation in the artificial intelligence sector.
We write for Pocket Gamer about the power of behavioral data in the gaming industry
Our product marketing expert Katya Moskalenko writes for Pocket Gamer about why brands need sophisticated behavioral data to tap into new opportunities within the burgeoning gaming industry.
Measure Protocol Launches New Consumer Behavioral Data Platform
Read the press release announcing the exciting new launch of the Measure Platform, which provides direct access to the consumer intelligence and digital behavioral data that brands and agencies need make well-informed decisions about products and marketing.
Welcoming our new Chief Revenue Officer, Christie Hartbarger
View the press release about the addition of Christie Hartbarger to our team as Chief Revenue Officer. She'll use her decades of experience in technology sales, recruiting and team leadership both for direct sales initiatives and to help achieve the company’s overall expansion goals, including the upcoming launch of its new SaaS platform.
The right consumer intelligence data: making personalization trustworthy again
Consumers expect personalization, but getting the data you need in today's landscape can be tricky. Using new approaches to access and harnessing the right consumer intelligence can enable brands to unlock new levels of customer satisfaction, loyalty, and more.
We write for Creativebrief about DEI and AI systems
In her recent article for Creativebrief, "Why Marketers Should Ensure AI is Inclusive by Design", our product marketing manager Katya Moskalenko explores the importance of inclusive AI, its benefits, and practical steps that can be taken to achieve it.
Business Age Interviews Measure CEO and co-founder, Owen Hanks
Business Age, a publication designed for entrepreneurs and revolutionary business thinkers, recently interviewed our CEO and co-founder, Owen Hanks. Owen shares more about how we started, what we’re doing now, and where we’re heading in the future, plus how he approaches critical business functions like hiring and marketing.