Measure Protocol

Zero-party data brings data sovereignty into practice

Measure’s co-founder and CMO Paul Neto writes about the emergence of zero-party data for AdvertisingWeek360 in an article where he covers how practices such as a consumer-first approach, privacy by design, transparency and consumer rewards will help us embrace data in an ecosystem where everyone wins.

Measure Protocol

04/29/2021

Join us in welcoming Sabrina and Josh to the Measure Protocol team

Measure Protocol adds Sabrina Trinquetel (Qureshi) as U.K. Sales Director and Josh Adeniyi as Operations Manager. Each will play a key role in the company’s continued growth in providing solutions for accessing new forms of consumer data and insights.

Measure Protocol

We talk with Swapfiets and ITV about behavioral data at IIeX Europe

Last week, Measure Protocol CEO and co-founder Owen Hanks sat down at the virtual IIeX Europe conference to talk with representatives from ITV and Swapfiets about how they use behavioral data to make decisions.

Measure Protocol

It’s time for organizations to help people take control of their own data

Individuals are starting to realize that their data has real value. They’re tired of giving it away for free. Paul Neto, Measure Protocol’s co-founder and CMO, writes more for Business2Community in his latest article, “It’s well past time: stop giving away your data for free.”

Measure Protocol

Join us to talk about trust at ESOMAR's flagship series event

Measure talks about "Exploring the Use of Trust Principles to Unlock the Next Generation of Consumer Data Collection" at ESOMAR's flagship "Transformation and Trust" virtual event on 31 March.

Measure Protocol

The Measure Privacy Report: Consumer data privacy today

The Measure Privacy Report contains new data on consumer concerns surrounding the collection/use of personal data; impact on future planned behaviors.

Measure Protocol

March 17, 2021

Determining value: balancing consumer data and privacy

Measure Protocol writes about consumer data privacy, fair compensation and trust in a recent article for ESOMAR's Research World market research blog.

Measure Protocol

March 1, 2021

New data: TikTok's meteoric rise (despite privacy concerns)

New consumer behavioral data, including app usage, collected by Measure's Retro solution shows that users of TikTok spent 62% more time on the platform, beating other social platforms.

Measure Protocol

February 10, 2021

“Collective”: a program for you to earn money with your data

You are invited to join Measure Protocol's new MSR app-based “Collective” communities for earning money through easy data sharing. Take control of your data.

Measure Protocol

February 4, 2021