Our blog.

What can in-app data really tell you about your customers? ‍

In our most recent article for Business of Apps, we write about how it is important to go deeper when it comes to app and mobile usage metrics in order to find out exactly how audiences are spending their time - and how this data is getting harder and harder to come by in today’s privacy-driven ecosystem. 

Measure Protocol

We join the Infotools’ podcast to talk behavioral data collection

In our recent appearance on the Infotools ‘Now That’s Significant’ market research podcast, we discussed our work in the behavioral data space, including some recent findings from our platform Retro, our on-demand behavioral data collection technology.

Measure Protocol

We write for Business of Apps on the pitfalls in app data collection strategies

Our CMO and co-founder Paul Neto recently wrote for Business of Apps about how gaining the right consumer behavioral data, such as mobile app engagement and usage, can help to guide business-critical decisions.

Measure Protocol

New “App Life Report” reveals in-depth mobile behavioral data

Our new "App Life" report is now available. It gives you an in-depth, in-app look at consumer mobile behavior using using data collected through our proprietary Retro technology.

Measure Protocol

Measure wins the 2022 ASC / MRS Award

We are thrilled to announce that our Retro technology for behavioral data collection was named as the winner in the 2022 ASC / MRS Award for Best Technology Innovation.

Measure Protocol

TikTok dominates the time people spend on their phones

Retro data from Measure shows that people are spending the majority of their mobile screen time on TikTok, well outpacing other apps like YouTube, Facebook and Instagram.

Measure Protocol

Measure named finalist in MRS Best Technology Innovation Award 2022

Each year, the MRS Awards continue to draw attention to research's ability to drive innovation, inspire change and deliver results and make a clear statement about our industry. For these reasons, Measure is thrilled to be recognized as a finalist for the MRS 2022 Award for Best Technology Innovation for its Retro behavioral data technology.

Measure Protocol

Why data quality is so much bigger than just the quality of our data

This episode features Sabrina Trinquetel , U.K. Sales Director at Measure Protocol, a behavioural data collection organization. Sabrina, an insight and sales professional with a passion for great research, has held leadership roles at some of the top market research companies in the world over the past 10 years, and is committed to bettering the industry while also focusing on growth initiatives for Measure.

Sabrina Trinquetel

Audio apps and their passive listening behaviors

Our latest Retro activity looks at audio apps and how people are listening. Audio is unique as it is consumed passively and actively. As the data demonstrates, most of the audio consumption is happening while the app is running in the background and only a small percentage while the app is on the screen. Though there are some subtle but important differences across the range of apps.

Paul Neto

Subscriptions, Crypto, Wordle & TikTok - A summary of Measure’s recent Retro Insights

As the first quarter of 2022 closes, we thought it would be good to quickly summarise all the insights - powered by Measure’s behavioral data solution Retro - we’ve pulled together so far this year.

Louis Godfrey

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