Measure Protocol wins two 2023 Marketing Research and Excellence Awards
We are thrilled to announce that we have won in two award categories in the 2023 Marketing Research and Insights Excellence Award program, powered by Quirk's, in the Technology Impact and Researcher of the Year categories.
Our latest article for Advertising Week dives into multiscreening behaviors
In his new article for Advertising Week, Paul Neto writes about some of the data in our App Life Report that suggests multi-screening behaviors and how advertisers can better secure the right moments to engage their audiences - by accessing the right type of digital behavioral data.
We write for Pocket Gamer about breaking gender stereotypes in gaming
Our CRO Christie Hartbarger shares an overlook into consumer digital behaviour for the gaming industry in her new article for Pocket Gamer, covering some of our latest App Life gaming data alongside industry trends, news and statistics.
We write for Total Retail about the evolution of mobile shopping
The digital retail landscape, and consumer purchase behavior, is complex. Having solid data surrounding mobile app usage, engagement and purchase behavior can help retailers stay a step ahead. Paul Neto writes for Total Retail.
We cover Gen Z mobile behavior for Business of Apps
What are the most important metrics for marketers to track when it comes to Gen Z? Our data uncovers exactly what they are doing on their ever-present mobile devices. Paul Neto writes more in his latest article for Business of Apps.
Measure Protocol's newest App Life Report challenges assumptions surrounding conventional media consumption habits
Want to know what your target audience is really doing on their phones? Our latest App Life Report gives you a window into consumer digital behavior, including previously inaccessible competitive data. If you want to understand consumer attitudes, behaviors, and purchasing habits that extend beyond individual apps, then this report is for you.
We write for Research Live about the evolution of search
In his latest article for Research Live, our CTO John Martin weighs in on how the "interface for everything is search" and the significant ramifications this has for brands, marketers and insights professionals.
Expert interview with TechRound: What happened to Threads?
TechRound interviewed Measure's Katya Moskelenko about the data behind the lightning fast rise and subsequent fall of Threads, and its future in the competitive world of social networking. This represents exactly the type of consumer intelligence that Measure is well-positioned to provide.
The synergy of churn intelligence and behavioral data for retention excellence
Fusing churn intelligence and behavioral data taps into the power of zero-party, fully-permissioned behavioral data, revealing consumer actions beyond self-reported survey data. Having a holistic view of your consumer can redefine how you approach retention.