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New App Life Gen Z report

For the past three years, Measure has captured the voracious search habits of the Gen Z generation and how they leverage platforms differently to discover, learn and shop. This latest App Life report explores some of the digital behaviors of this generation including how they use search, what apps they spend their time with, and their affinity to various brands.

Measure Protocol

Measure Protocol launches game-changing platform for revenue generation

Measure Protocol today announced the launch of its latest solutions to provide brands, publishers and agencies with unmatched consumer and competitive insights. Measure’s platform is the first of its kind to provide exhaustive multi-touchpoint behavioral data for its customers.

Measure Protocol

Measure Protocol wins two 2023 Marketing Research and Excellence Awards

We are thrilled to announce that we have won in two award categories in the 2023 Marketing Research and Insights Excellence Award program, powered by Quirk's, in the Technology Impact and Researcher of the Year categories.

Measure Protocol

Our latest article for Advertising Week dives into multiscreening behaviors

In his new article for Advertising Week, Paul Neto writes about some of the data in our App Life Report that suggests multi-screening behaviors and how advertisers can better secure the right moments to engage their audiences - by accessing the right type of digital behavioral data.

Measure Protocol

We write for Pocket Gamer about breaking gender stereotypes in gaming

Our CRO Christie Hartbarger shares an overlook into consumer digital behaviour for the gaming industry in her new article for Pocket Gamer, covering some of our latest App Life gaming data alongside industry trends, news and statistics.

Measure Protocol

We write for Total Retail about the evolution of mobile shopping

The digital retail landscape, and consumer purchase behavior, is complex. Having solid data surrounding mobile app usage, engagement and purchase behavior can help retailers stay a step ahead. Paul Neto writes for Total Retail.

Measure Protocol

We cover Gen Z mobile behavior for Business of Apps

What are the most important metrics for marketers to track when it comes to Gen Z? Our data uncovers exactly what they are doing on their ever-present mobile devices. Paul Neto writes more in his latest article for Business of Apps.

Measure Protocol

Measure Protocol's newest App Life Report challenges assumptions surrounding conventional media consumption habits 

Want to know what your target audience is really doing on their phones? Our latest App Life Report gives you a window into consumer digital behavior, including previously inaccessible competitive data. If you want to understand consumer attitudes, behaviors, and purchasing habits that extend beyond individual apps, then this report is for you.

Measure Protocol

We write for Research Live about the evolution of search

In his latest article for Research Live, our CTO John Martin weighs in on how the "interface for everything is search" and the significant ramifications this has for brands, marketers and insights professionals.

Measure Protocol

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