Holiday shopping is here
The weather is getting colder, nights are drawing in and runny noses are rife, it must be the holiday season. Often the busiest time of year, planning promotions, marketing and product lines are all complete. However all your well laid plans may not come good if there are unforeseen shifts in behavior, trends that pop up or external events that influence spend. How are you preparing yourselves to react quickly and positively to these changes?
