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TikTok dominates the time people spend on their phones

Retro data from Measure shows that people are spending the majority of their mobile screen time on TikTok, well outpacing other apps like YouTube, Facebook and Instagram.

Measure Protocol

Measure named finalist in MRS Best Technology Innovation Award 2022

Each year, the MRS Awards continue to draw attention to research's ability to drive innovation, inspire change and deliver results and make a clear statement about our industry. For these reasons, Measure is thrilled to be recognized as a finalist for the MRS 2022 Award for Best Technology Innovation for its Retro behavioral data technology.

Measure Protocol

Why data quality is so much bigger than just the quality of our data

This episode features Sabrina Trinquetel , U.K. Sales Director at Measure Protocol, a behavioural data collection organization. Sabrina, an insight and sales professional with a passion for great research, has held leadership roles at some of the top market research companies in the world over the past 10 years, and is committed to bettering the industry while also focusing on growth initiatives for Measure.

Sabrina Trinquetel

Audio apps and their passive listening behaviors

Our latest Retro activity looks at audio apps and how people are listening. Audio is unique as it is consumed passively and actively. As the data demonstrates, most of the audio consumption is happening while the app is running in the background and only a small percentage while the app is on the screen. Though there are some subtle but important differences across the range of apps.

Paul Neto

Subscriptions, Crypto, Wordle & TikTok - A summary of Measure’s recent Retro Insights

As the first quarter of 2022 closes, we thought it would be good to quickly summarise all the insights - powered by Measure’s behavioral data solution Retro - we’ve pulled together so far this year.

Louis Godfrey

Did WallStreetBets saga affect Reddit’s long-term app usage?

In January 2021 the Subreddit “WallStreetBet” caused GameStop share price to surge, despite poor commercial. Hedge funds lost millions of dollars. Here's what our app usage data says.

Louis Godfrey

Top Crypto & Finance Apps for US Young Adults: January 2022

Coinbase, Cash App, Robinhood, crypto.com - Digital-only banking, investment, and crypto apps are rapidly changing the face of finance in the US, especially for young adults. Here, using Retro data, we summarise which platforms are being used the most on iOS devices.

Louis Godfrey

How wrong can you afford to be?

We strove to understand how people perceive some of their purchases, and in particular, in-app and subscription purchases made through their iPhones. In this study . . .

Paul Neto

See TikTok's meteoric rise on iOS throughout 2021

Forget installs, see TikTok's unparalleled 2021 usage stats.

Louis Godfrey

Wordle: “accidental” app appears in Measure’s tracking data

The app appears alongside the likes of Apple and WarnerMedia

Louis Godfrey

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