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The Measure Privacy Report

The first edition of “The Measure Privacy Report” shows that businesses are still not getting it right when it comes to consumer privacy

Some key highlights from the report include:

The majority (70%) of people

want greater control over their data and how it is shared.

Individuals (53%) are more concerned

about their online privacy than they were one year ago.

People would be willing to share more data

if transparency was prioritized (65%), if they felt their privacy was protected (57%), and if they were being paid fairly (72%)