The first edition of “The Measure Privacy Report” shows that businesses are still not getting it right when it comes to consumer privacy
Some key highlights from the report include:
The majority (70%) of people
want greater control over their data and how it is shared.
Individuals (53%) are more concerned
about their online privacy than they were one year ago.
People would be willing to share more data
if transparency was prioritized (65%), if they felt their privacy was protected (57%), and if they were being paid fairly (72%)