MEASURE'S

Most Engaging Apps

On a weekly basis, individuals engage with only 42 apps. This ranking includes a sample of the monthly most engaging apps, including weekly hours actively used, notifications and pickups, as reported by Measure's Retro data. Take a deep dive with an award-winning consumer intelligence technology that transforms behavioral data into a competitive advantage.

App Icon
App Name
Reach
Notifications
Pickups
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TikTok
Entertainment
13.1
83.1
53
76
Female
16-25
TikTok
Entertainment
12.7
78.2
61
83
All
16-25
TikTok
Entertainment
12.4
73.3
71
92
Male
16-25
Kik
Social Networking
9.8
2.8
81
67
All
16-25
TikTok
Entertainment
9.8
73.3
46
59
Female
16+
TikTok
Entertainment
9.5
68
68
85
All
16+
TikTok
Entertainment
9.1
62.7
95
116
Male
16+
YouTube
Photo & Video
8.2
92.7
51
66
Male
16-25
Kik
Social Networking
7.3
2.7
32
31
Female
16+
Kik
Social Networking
6.9
3
56
38
All
16+
YouTube
Photo & Video
6.6
91.8
41
52
All
16-25
YouTube
Photo & Video
6.6
91.7
62
206
Male
16+
Kik
Social Networking
6.5
3.2
76
44
Male
16+
Grindr
Social Networking
6.4
4.6
207
40
Male
26+
Facebook
Social Networking
5.8
90.4
18
55
Female
26+
TikTok
Entertainment
5.8
52.1
130
151
Male
26+
Tourney
Sports
5.6
1.6
34
7
All
16+
YouTube
Photo & Video
5.4
90.6
75
280
Male
26+
YouTube
Photo & Video
5.4
90.8
31
35
Female
16-25
TikTok
Entertainment
5.3
63.4
35
31
Female
26+
YouTube
Photo & Video
5.3
90.5
46
132
All
16+
Grindr
Social Networking
5.2
2.6
212
44
Male
16+
TikTok
Entertainment
5.1
57.8
79
88
All
26+
Facebook
Social Networking
4.9
82.6
18
52
All
26+
Instagram
Photo & Video
4.8
81.8
114
82
Male
16-25
Wattpad
Books
4.8
12.4
33
64
Female
16-25
Family Island
Games
4.7
4
30
21
Female
16+
IMVU
Social Networking
4.6
2
80
27
All
16-25
Facebook
Social Networking
4.5
74.7
17
48
Male
26+
Facebook
Social Networking
4.5
79.8
18
53
Female
16+
Instagram
Photo & Video
4.5
87.4
105
51
Female
16-25
Match Masters
Games
4.4
1.3
19
37
All
16+
Instagram
Photo & Video
4.3
84.6
109
64
All
16-25
IMVU
Social Networking
4.3
1.1
99
37
All
16+
Family Island
Games
4.2
3
28
19
All
16+
Family Island
Games
4.2
3.6
28
19
All
26+
Kik
Social Networking
4.2
3.1
42
23
All
26+
Family Island
Games
4.1
2.3
28
20
All
16-25
Roblox
Games
4
6.6
26
13
Female
26+
Roblox
Games
4
29.1
22
13
Male
16-25
YouTube
Photo & Video
4
89.2
27
25
Female
16+
Roblox
Games
3.9
9.3
6
9
Male
26+
YouTube
Photo & Video
3.9
89.2
52
182
All
26+
Call of Duty
Utilities
3.8
6.4
5
8
Female
16-25
Facebook
Social Networking
3.8
72
18
49
All
16+
DB LEGENDS
Games
3.8
1
16
18
All
16+
Roblox
Games
3.8
19.2
19
12
Male
16+
Roblox
Games
3.8
26.3
17
14
All
16-25
Roblox
Games
3.8
23.5
12
14
Female
16-25
Safari
Utilities
3.8
92.8
32
77
Male
26+
Chrome
Utilities
3.7
35.6
34
35
Male
26+
Messages
Social Networking
3.7
97.5
209
135
Female
26+
Roblox
Games
3.7
17.1
16
13
All
16+
Roblox
Games
3.6
15.1
14
13
Female
16+
My Gym
Games
3.6
1.2
23
35
All
16+
Safari
Utilities
3.6
93.5
31
57
All
26+
Safari
Utilities
3.6
93.2
28
61
Male
16+
Safari
Utilities
3.6
93.5
25
43
Male
16-25
Atlas: Earth
Games
3.5
5.8
13
64
Male
26+
Kindle
Books
3.5
11
4
30
Female
26+
Safari
Utilities
3.5
94.2
30
38
Female
26+
Facebook
Social Networking
3.4
69.2
18
48
Female
16-25
FIFA Mobile
Games
3.4
5.1
2
13
Male
16-25
FIFA Mobile
Games
3.4
5.1
2
13
Male
16-25
Instagram
Photo & Video
3.4
82.9
83
33
Female
16+
Instagram
Photo & Video
3.4
78.1
90
47
Male
16+
Instagram
Photo & Video
3.4
80.5
86
38
All
16+
Roblox
Games
3.4
8
15
11
All
26+
Safari
Utilities
3.4
94.1
28
49
All
16+
Call of Duty
Utilities
3.3
8.7
4
5
Male
16-25
MergeDragons!
Games
3.3
1.2
22
24
All
16+
Safari
Utilities
3.3
95.1
28
38
Female
16+
Snapchat
Photo & Video
3.3
79.4
130
98
Female
16-25
YAHTZEE
Games
3.3
1.6
51
23
All
16+
Wattpad
Books
3.3
7
31
64
Female
16+
Twitch
Photo & Video
3.3
12.4
37
23
Female
16-25
Woodoku
Games
3.3
1.1
6
24
All
16+
Best Fiends
Games
3.2
1.2
22
22
All
16+
Happy Color
Games
3.2
1.4
9
17
All
16+
Messages
Social Networking
3.2
96.6
218
133
Female
16+
Safari
Utilities
3.2
94.8
25
41
All
16-25
Snapchat
Photo & Video
3.2
69.5
154
123
Male
16-25
YAHTZEE
Games
3.2
2.6
48
22
All
26+
Discord
Social Networking
3.1
27.5
128
58
Female
16-25
Happy Color
Games
3.1
2.4
9
19
Female
16+
Netflix
Entertainment
3.1
51.8
6
18
Female
16-25
Messages
Social Networking
3.1
96.6
199
129
All
26+
Safari
Utilities
3.1
96
25
38
Female
16-25
Snapchat
Photo & Video
3.1
74.4
141
109
All
16-25
Call of Duty
Utilities
3
4
5
6
Male
26+
Call of Duty
Games
3
4
5
6
Male
26+
FIFA Mobile
Games
3
3.5
2
17
Male
16+
Hulu
Entertainment
3
21
1
17
Female
16-25
FIFA Mobile
Games
3
3.5
2
17
Male
16+

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