Our Mission

Person-based data is essential for the running of our modern economy and society. People benefit greatly from decisions made by individuals, organizations, and computer systems on the basis of their data. In recent years, this has become even more apparent as the broad adoption of artificial intelligence (AI) has vastly increased the utility of data. However, current policies related to data fail to respect the privacy of consumers, to compensate them fairly, and are socially inefficient.
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In general, today, data is owned and controlled by companies. It is frequently unclear to consumers when and where data about them is being captured or used and when it is, they are being compensated poorly or not at all and have to trust the companies using it to keep it private. Companies, however, primarily care about privacy to the extent that it has a material effect on their business.

Measure's mission is to democratize data by giving individuals control over their data in a permissioned and privacy-by-design environment where they are compensated fairly, and data buyers, users and society can benefit from clean data of the greatest possible quality.