2023 Vol 2

Measure's App Life Report

Apps have become central to nearly everyone’s daily lives, and as such, are indicators of consumers’ entertainment, lifestyle, media and purchasing habits. Do you know what motivates your consumers' choices and decisions? What influencers have they been really engaged with lately? And what was their recent in-app purchase? Answers to these and other questions could bring a better understanding of who your current and new consumers are and tailor your user and market insights strategy accordingly.

Highlights from the latest report include:

TikTok Stronger than ever: Gen Z spends an average of 16 hours per week on TikTok, making it a prime engagement platform. Meanwhile, Facebook remains strong among Gen X users, with 5.9 hours per week, and YouTube captures 87% o f Gen Zers' attention.

Like, Share, Repeat: Gen Zers on TikTok actively engage by liking, commenting, messaging, and sharing. They browse over 5,400 videos monthly on average, surpassing Millennials by a significant margin.

Morning Routine: Different generations have distinct first-app preferences. Gen Z leans toward Snapchat, while Millennials prefer common apps like Messages. Understanding this can aid in targeted marketing strategies.

Shopping Diary: High engagement by Gen Z with shopping apps is evident, with 88% making App Store purchases. Amazon dominates the retail app space, capturing 71% of Gen Z's activity. Gen X prefers Walmart, with some even ranking it above Amazon.

Understand consumers at a deeper level:

People are looking for true value to engage - app usage and prioritization data can help unveil new standards for capturing attention.

Get a new perspective on competitors:

With previously inaccessible and hidden behavioral data such as in-app spend and app positioning on a consumer’s Home Screen - you can take a much deeper dive into competitor ups and downs, to keep track of their wins and losses in real time.

New metrics for better decision-making:

Most reports still focus on app installs, uninstalls and ratings - AppLife gives you more critical metrics surrounding actual consumer behavior, activity and usage.

Future-proof your approach:

Understanding how disruptors are measuring up against established apps can keep you a step ahead of changing audience needs and what people are seeking in their mobile and digital experiences.

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