What is a TV Panel Research Study?
TV panels are a popular form of longitudinal data collection as it monitors user behaviour, television habits, and preferences, non intrusively. Collecting data discretely is particularly important when it comes to understanding behavioural science, as it evokes authentic emotions, real-life behaviour, and opinions from users.
Data collected will then feed back into optimising and improving user viewing experiences, this can range from having tailored advertisements, recommendations of shows to watch, to also enhancing software interface.
Introducing Project Lantern:
A new research initiative, Project Lantern, has been launched by a collaborative panel of UK broadcasters, including Channel 4, Sky, ITV, and YouView.
The project aims to explore how TV advertising influences UK users' digital habits. Data collection and analysis will be conducted by Measure Protocol - the UK’s leading consumer behavioural data collection company, capturing consumer activity across various digital touchpoints. This resource enables advertisers and broadcasters to measure the effectiveness of advertising on consumer behaviour.
Measure provides in-depth insights into an individual's search activity, browsing patterns, and interactions with platforms like Amazon, TikTok, and YouTube. By analysing these behaviours over time alongside monitoring user’s linear TV streams, data analysts can uncover trends related to attention, intent, and purchasing decisions, as well as measure the effectiveness of TV advertisements.
Why join the panel?
We’re looking for participants like you to help shape the future of TV and advertising. If you use a TV subscription service, you’re eligible to join! Your contributions will help broadcasters improve services, create better ads, and develop more personalised experiences. By joining Project Lantern, you’ll play a key role in improving the future of TV, enjoy tailored viewing experiences, and get rewarded for sharing your insights.
Sign up onto the MSR app and submit your Sky ID to get your £10 bonus welcome today.
About Measure Protocol:
Measure Protocol is a leading data collection company that specialises in cross-platform insights. By analysing user behaviour across platforms like TikTok, YouTube, and Amazon, Measure provides advertisers and broadcasters with actionable insights into consumer habits.
Measure Protocol has also worked with other big-name clients such as, Netflix, Google, and Spotify to name a few. With recognition and mentions from published media outlets such as Wall Street Journal, Insider Intelligence, and Insight Innovation and Competitor, Measure Protocol has made a wave of an impact in the behavioural data collection industry.
Collecting data from users is streamlined through the MSR app. This app explains to users how they can submit their data in exchange for rewards and redeemable benefits in a non-complicated, simplified way. Data is submitted through Retro Tasks, which asks users to upload their online activity, avoiding the traditional intrusive methods like metering or VPN tracking. As a result, users have control and know what data is being submitted. This method is less invasive than background monitoring, and allow users to have autonomy and privacy when sharing data.
How we use data and securely store it:
Data collected from users enables broadcasters and researchers to link and analyse the effectiveness of digital campaigns. This analysis draws on both the user's linear streaming data and their online behaviour and directories. By combining these two datasets, researchers can cross-analyse and uncover patterns of effectiveness or identify areas of weakness in advertising.
All data collected is immediately stripped of any identifiable personal information. Measure Protocol protects your identity and keeps information securely in our database. Your data along with millions of others will be combined to create statistical reports so advertisers can measure the impact of their campaigns.
What does this mean?
Firstly, we ask users to submit their Sky ID, this is to verify the account status. Secondly, users will be able to upload their online browsing activity through our Retro Tasks. When we have this, we comprise all the information into statistical reports. These reports will so advertisers can see whether there are correlations or effectiveness of their media campaigns.
You have my data, now what?
Your data provides valuable insights for advertisers and broadcasters, helping to enhance streaming services, measure advertisement effectiveness, and improve your viewing experience. By contributing, you're shaping the future of media and streaming. Be part of media history—sign up for Project Lantern today.
Furthermore, it shapes the future of the media landscape and industry, providing you with a better experience.
Link for further information:
https://www.marketingweek.com/channel-4-sky-itv-lantern-tv/
https://uk.themedialeader.com/itv-sky-c4-reveal-lantern-audience-measurement-launch/
https://www.ibc.org/ad-tech/features/project-lantern-tv-ads-and-the-outcomes-business/21061
