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New behavioral data Retros added to Measure’s Storefront

We’ve added even more consumer-based behavioral data from Retro to our Storefront, which provides easy access to data surrounding what individuals are doing, consuming and buying on their mobile devices. Look now for purchase and shopping data from WalMart, Target, Amazon, DoorDash, Instacart and much more!

Measure Protocol

07/06/2021

How can organizations address data fatigue? 

Measure Protocol's CEO Owen Hanks writes for AIthority about individuals experiencing data fatigue, as they become weary of organizations using their data - plus best practices for businesses to build the right environment for trust and sharing.

Measure Protocol

06/30/2021

Announcing the Measure "MobileLife Report" for Essential Consumer Behavioral Data

Announcing the availability of the Measure MobileLife Behavior Report! This comprehensive report provides detailed data on consumer digital behaviors, such as device and app usage, in-app purchases, account-level media consumption, and app-specific activities - collected with our proprietary Retro technology. 

Measure Protocol

06/15/2021

Easy access to consumer-based behavioral data with Measure's new “Storefront”

Want to know what individuals are doing, consuming and buying on their mobile devices? Our new Storefront solution provides brands, marketers and researchers direct access to Measure's proprietary Retro data products collected in a permissioned and transparent environment.

Measure Protocol

05/26/2021

Consumers find efficiency in telehealth; plan to continue using digital healthcare services

Measure Protocol surveyed 2,383 individuals using its QuickAnswers solution to uncover the latest adoption, usage and sentiment surrounding telehealth.

Measure Protocol

05/13/2021

Zero-party data brings data sovereignty into practice

Measure’s co-founder and CMO Paul Neto writes about the emergence of zero-party data for AdvertisingWeek360 in an article where he covers how practices such as a consumer-first approach, privacy by design, transparency and consumer rewards will help us embrace data in an ecosystem where everyone wins.

Measure Protocol

04/29/2021

Join us in welcoming Sabrina and Josh to the Measure Protocol team

Measure Protocol adds Sabrina Trinquetel (Qureshi) as U.K. Sales Director and Josh Adeniyi as Operations Manager. Each will play a key role in the company’s continued growth in providing solutions for accessing new forms of consumer data and insights.

Measure Protocol

04/27/2021

We talk with Swapfiets and ITV about behavioral data at IIeX Europe

Last week, Measure Protocol CEO and co-founder Owen Hanks sat down at the virtual IIeX Europe conference to talk with representatives from ITV and Swapfiets about how they use behavioral data to make decisions.

Measure Protocol

04/16/2021

It’s time for organizations to help people take control of their own data

Individuals are starting to realize that their data has real value. They’re tired of giving it away for free. Paul Neto, Measure Protocol’s co-founder and CMO, writes more for Business2Community in his latest article, “It’s well past time: stop giving away your data for free.”

Measure Protocol

Join us to talk about trust at ESOMAR's flagship series event

Measure talks about "Exploring the Use of Trust Principles to Unlock the Next Generation of Consumer Data Collection" at ESOMAR's flagship "Transformation and Trust" virtual event on 31 March.

Measure Protocol

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