We’ve added even more consumer-based behavioral data from Retro to our Storefront, which provides easy access to data surrounding what individuals are doing, consuming and buying on their mobile devices. Storefront is the simplest way for brands and businesses to find previously inaccessible in-app data, shared directly from consumers in our privacy-first, trusted environment.

Since launching the Storefront earlier this year, users have been able to explore available metrics such as device and app usage, in-app purchases, account-level media consumption and more. We’ve added insights recently from even more apps, focusing on food, grocery and shopping data. Just a few of the key categories include:

• Food order purchases from DoorDash: According to our new MobileLife report, Doordash is the most popular food ordering app in its category - actively used by the highest percentage of 18-25 users (16%) for the most amount of time per week (37 minutes). This data is critical in understanding this swiftly growing brand and market. 
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• Purchases from leading merchandise retailers: With their huge audiences, data from customers of retail giants like WalMart and Target can be extremely valuable in understanding how people shop. New Storefront data shows exactly what people are purchasing through these retailer’s apps.
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• Grocery shopping data: Storefront now offers detailed purchase data from some of the U.K.’s top grocery stores, including Tesco, Asda, Sainsbury’s and Morrisons. With more and more people shopping online for these essential purchases, this data - along with hard-to-get data from swiftly growing grocery app, Instacart - can give insight into this USD $198+ billion industry.  
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• More insight into Amazon: Data surrounding usage of this indisputable shopping powerhouse is extremely valuable and can provide context for the long-term implications of on-demand shopping, while helping identify new opportunities for small and large scale retailers. Storefront provides data on the specific products people are purchasing on Amazon, as well as their browsing history on the app.
  
  

In addition, users of Storefront can now access even more app purchase history for consumers using both Android and iOS, plus more data on app behavior usage and reach for Android (previously available for iOS only) - all working together to give a more complete view of how individuals spend their time and money on their mobile devices.

Storefront showcases hard-to-get, app-level data, allowing the “mix and match” of a wide number of data combinations. Users of the Storefront can explore available metrics at several levels, depending on what information is needed to inform decision making. Start using Storefront today for detailed consumer behavioral data that can power shopper insights, media consumption insights, consumer journey strategy, and alternative data sources. Storefront can be found at http://storefront.measureprotocol.com