Our blog.

Leveraging zero-party data and building trust to get the consumer intelligence data you need

What role does zero-party data have to play in today's privacy landscape? It is critical to the future of consumer intelligence, and trust can help you acquire it.

Measure Protocol

05/09/2023

We write for ESOMAR's Research World on Behavioral Data

Behavioral data is harder to obtain in today's landscape. We write for ESOMAR about how the right solution can help you continue to access critical consumer intelligence surrounding mobile engagement and behaviors.

Measure Protocol

App Life Report 2023 (Volume One) is now available!

We are pleased to unveil our first “App Life Report” of 2023, with details on consumer digital behaviors, including a deep dive into the continued rise of user engagement and prioritization of TikTok. Based on behavioral data collected from consumers using our proprietary Retro technology, the only user-focused data solution of its kind, the new report outlines how individuals are really spending time on their mobile devices.

Measure Protocol

New survey targeting capabilities using behavioral data

We have launched a first-of-its-kind methodology for targeting surveys and trackers based on granular, shared behavioral data. Our new approach allows targeting based on very specific behaviors, improving experiences on both sides of the table, while boosting data quality. Read the press release here.

Measure Protocol

02/23/2023

We write for Advertising Week on the need to stay up-to-date with app engagement

In our latest article for Advertising Week, we stress the importance of going deep into app usage metrics in order to find out exactly how audiences are spending their time. We need to look beyond downloads and ratings, in order to understand exactly how consumers are interacting with apps to gain more holistic audience views.

Measure Protocol

02/15/2023

Highlights: Pocket Gamer Connects Conference

We attended the Pocket Gamer Connects conference in London ... sharing just how our consumer intelligence solutions can help game developers and others keep pace with changing player preferences and trends throughout the three stages of a game's lifecycle: pre-launch, launch, and post-launch.

Measure Protocol

02/02/2023

What can in-app data really tell you about your customers? ‍

In our most recent article for Business of Apps, we write about how it is important to go deeper when it comes to app and mobile usage metrics in order to find out exactly how audiences are spending their time - and how this data is getting harder and harder to come by in today’s privacy-driven ecosystem. 

Measure Protocol

We join the Infotools’ podcast to talk behavioral data collection

In our recent appearance on the Infotools ‘Now That’s Significant’ market research podcast, we discussed our work in the behavioral data space, including some recent findings from our platform Retro, our on-demand behavioral data collection technology.

Measure Protocol

We write for Business of Apps on the pitfalls in app data collection strategies

Our CMO and co-founder Paul Neto recently wrote for Business of Apps about how gaining the right consumer behavioral data, such as mobile app engagement and usage, can help to guide business-critical decisions.

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New “App Life Report” reveals in-depth mobile behavioral data

Our new "App Life" report is now available. It gives you an in-depth, in-app look at consumer mobile behavior using using data collected through our proprietary Retro technology.

Measure Protocol

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