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The Measure Privacy Report: Consumer data privacy today

The Measure Privacy Report contains new data on consumer concerns surrounding the collection/use of personal data; impact on future planned behaviors.

Measure Protocol

March 17, 2021

Determining value: balancing consumer data and privacy

Measure Protocol writes about consumer data privacy, fair compensation and trust in a recent article for ESOMAR's Research World market research blog.

Measure Protocol

March 1, 2021

New data: TikTok's meteoric rise (despite privacy concerns)

New consumer behavioral data, including app usage, collected by Measure's Retro solution shows that users of TikTok spent 62% more time on the platform, beating other social platforms.

Measure Protocol

February 10, 2021

“Collective”: a program for you to earn money with your data

You are invited to join Measure Protocol's new MSR app-based “Collective” communities for earning money through easy data sharing. Take control of your data.

Measure Protocol

February 4, 2021

Measure Protocol addresses consumer trust and data quality at the MRIA January seminar

Measure Protocol participated in an MRIA seminar - discussing the importance of consumer trust, transparency and data privacy for behavioral data collection.

Measure Protocol

01/20/2021

Changes in New Year's Resolutions for 2021

What are people planning for their 2021 New Year's resolutions? Measure Protocol asked consumers how they are changing their approach to New Year's resolutions this year.

Measure Protocol

December 30, 2020

Accessing consumer behavioral data: new piece for the AMA

Measure Protocol writes about key trust principles for gaining important consumer digital behavioral data for the American Marketing Association.

Measure Protocol

December 16, 2020

Measure writes about consumer trust for MediaPost

Our CMO Paul Neto writes about consumer trust in his most recent article for MediaPost, “Trust is the path to accessing better consumer data.”

Measure Protocol

December 6, 2020

Measure addresses user experience and trust at CONVERGE 2020

Measure Protocol's Guy Wates spoke at the Insights Association CONVERGE conference about the critical need for trust, transparency & privacy in market research.

Measure Protocol

December 3, 2020

"Retro" offers unrivaled access to consumer behavioral data

Measure Protocol has released “Retro” a solution to uncover consumer digital, app and media consumption data for data buyers: brands, market researchers, agencies.

Measure Protocol

November 17, 2020

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