The Measure Privacy Report: Consumer data privacy today

Measure Protocol
March 17, 2021

We are pleased to announce that the inaugural issue of The Measure Privacy Report is now available. In this quarterly report, we seek a deep understanding of how people are feeling about the collection and use of their personal data - and how those feelings affect their willingness to share information. 


This month's report clearly shows that businesses still aren't getting it right when it comes to data privacy. Based on data collected last month from 3,208 individuals in the United Kingdom and United States, we found some patterns when it came to privacy concerns, and identified what exactly it would take to encourage greater data sharing. 

Some key highlights from the report include: 

  • The majority (70%) of people want greater control over their data and how it is shared.
  • Individuals (53%) are more concerned about their online privacy than they were one year ago.
  • People would be willing to share more data if transparency was prioritized (65%), if they felt their privacy was protected (57%), and if they were being paid fairly (72%).

Inside the paper you will find more statistics that show exactly how privacy concerns are impacting behaviors, as well as a detailed overview of consumer trust levels in various organizations. Feelings around data collection and usage are complex, and the paper seeks to provide greater understanding so businesses can start to be proactive in how they approach their audiences. 

In today’s data-driven landscape, access to consumer data is critical to the decision-making process for brands and companies. We must find ways to encourage sharing so we can get consumer insights back on track.

Building trust and prioritizing privacy can no longer be ignored. Read The Measure Privacy Report here