Our blog.

Join us at ESOMAR's Insights Festival

Join our CEO/Co-founder Owen Hanks at ESOMAR's Insights Festival as he presents "Accelerating Access to Behavioral Data for Audience Insights" as part of the Consumer Centricity & Data-Driven Insights track.

What market research can learn from B Corps

Our U.K. Sales Director, Sabrina Trinquetel, recently wrote about some of the systemic problems in the market research industry when it comes to the treatment and engagement of survey respondents. In her article for Research Live, “It is time to redress the voice of market research sample,” she lays out a few of the practices that need to change - and how - in order to shift the status quo. 

Measure Protocol

Battle of the Apps - WhatsApp vs. Messenger

In this instalment of the Battle of the Apps, we are looking at engagement and comparing WhatsApp and Messenger. We think WhatsApp wins but you may be surprised why.

Owen Hanks

Battle of the Apps - Twitter vs Reddit

In this instalment of the Battle of the Apps, we are looking at engagement and how Twitter and Reddit compare. It's a close one but Twitter wins.

Sabrina Trinquetel

Battle of the Apps - Instagram vs Snapchat

In this instalment of the Battle of the Apps, we are looking at engagement and how Instagram and Snapchat compare. While very distinct social apps, they do have many overlapping features so we thought it would be interesting to look at their engagement characteristics for users and for brands.

Paul Neto

Our Retro solution is a finalist in the Market Research Society's 2021 Oppie Awards

Measure's Retro solution was named as finalist in the 2021 Market Research Society Operations Awards in the "Best Data Collection - Online" category. Our on-demand behavioral data collection technology was selected for the award due to its ability to collect and process raw data from individuals and turn it into valuable behavioral insights.

Measure Protocol

07/23/2021

We write for Research World about the power of trust principles in consumer research

Measure's most recent article for ESOMAR covers two of our recent studies that speak to building consumer trust to encourage data sharing, including addressing privacy concerns, giving greater control over data, rewarding fairly, and more.

Measure Protocol

07/21/2021

Battle of the Apps - TikTok vs. YouTube

Who is the King of video? In our first instalment of the Battle of the Apps, we are looking at video consumption and how TikTok and YouTube compare. While a relatively new player, TikTok is quickly rising in the ranks with its high level of engagement. 

Measure Protocol

Setting a new standard for consumer rewards in the market research industry

What if we set a new standard for respondent rewards? That's exactly what we are doing with our new "Premium Rewards." The new program, founded on our commitment to changing the dynamics of consumer data collection, provides significant compensation (on average between $15 and $50 per hour) for individuals sharing data through our proprietary “Retro” behavioral data collection process.

Measure Protocol

07/13/2021

We write for Research Live about treatment of market research respondents

Our U.K. Sales Director, Sabrina Trinquetel, recently wrote about some of the systemic problems in the market research industry when it comes to the treatment and engagement of survey respondents. In her article for Research Live, “It is time to redress the voice of market research sample,” she lays out a few of the practices that need to change - and how - in order to shift the status quo. 

Measure Protocol

07/08/2021

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