MEASURE'S

Most Engaging Apps

On a weekly basis, individuals engage with only 42 apps. This ranking includes a sample of the monthly most engaging apps, including weekly hours actively used, notifications and pickups, as reported by Measure's Retro data. Take a deep dive with an award-winning consumer intelligence technology that transforms behavioral data into a competitive advantage.

App Icon
App Name
Reach
Notifications
Pickups
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Lyft
Travel
0.2
8.7
10
13
All
16+
Ibotta
Shopping
0.2
22.7
10
4
All
26+
Lyft
Travel
0.2
9
10
14
Woman
26+
Lyft
Travel
0.2
9.2
11
15
Woman
16+
Ibotta
Shopping
0.2
16.2
9
2
Man
26+
Ibotta
Shopping
0.2
11.1
9
3
Man
16+
Ibotta
Shopping
0.2
8.4
9
7
Woman
16-25
Target
Shopping
0.2
31.4
8
6
All
26+
Target
Shopping
0.2
26.3
8
6
All
16+
Target
Shopping
0.2
41
8
6
Woman
26+
Target
Shopping
0.2
29.2
9
7
Woman
16-25
Target
Shopping
0.2
35.1
9
6
Woman
16+
Ring
Utilities
0.2
11.3
157
10
All
26+
Ring
Utilities
0.2
5.5
161
9
Woman
16-25
Ring
Utilities
0.2
8
164
10
All
16+
Ring
Utilities
0.2
9.2
169
9
Woman
16+
Ring
Utilities
0.2
6.9
157
10
Man
16+
Ring
Utilities
0.2
12.8
172
9
Woman
26+
Authenticator
Utilities
0.2
17.9
5
11
All
26+
Ring
Utilities
0.2
9.8
140
10
Man
26+
Authenticator
Utilities
0.2
18.1
5
10
Man
16+
Home
Lifestyle
0.2
17.5
33
4
All
26+
Home
Lifestyle
0.2
17.2
41
3
Man
16+
Etsy
Shopping
0.2
26.8
4
3
Woman
16-25
Chime
Finance
0.2
11.8
15
8
All
16+
Chime
Finance
0.2
14.6
16
8
Man
26+
Chime
Finance
0.2
9.8
15
8
Man
16+
Chime
Finance
0.2
7.4
13
6
All
16-25
Zillow
Lifestyle
0.2
21.4
19
8
Woman
26+
GOAT
Shopping
0.2
7.6
4
5
Man
16-25
Miles
Health & Fitness
0.2
7.6
19
6
Man
16-25
Zillow
Lifestyle
0.2
14.6
19
6
Woman
16-25
Zillow
Lifestyle
0.2
10
17
6
Man
16+
Zillow
Lifestyle
0.2
16.8
19
7
All
26+
Zillow
Lifestyle
0.2
18
19
7
Woman
16+
Zillow
Lifestyle
0.2
7.8
15
7
Man
16-25
Zillow
Lifestyle
0.2
14
18
7
All
16+
Zillow
Lifestyle
0.2
11.2
17
6
All
16-25
Zillow
Lifestyle
0.2
12.2
19
5
Man
26+
Yahoo Mail
Productivity
0.2
6
206
11
All
16-25
Quora
News
0.2
17.6
19
16
Man
26+
Brainly
Education
0.2
5
3
4
Woman
16+
Brainly
Education
0.2
7.4
4
6
Man
16-25
Brainly
Education
0.2
7.9
4
5
All
16-25
Brainly
Education
0.2
8.4
3
4
Woman
16-25
PicsArt
Photo & Video
0.2
7.8
4
4
All
16-25
Yahoo Mail
Productivity
0.2
5
168
11
Man
16-25
PicsArt
Photo & Video
0.2
5.6
4
3
All
16+
Robinhood
Finance
0.2
6.9
11
12
Woman
26+
Chase
Finance
0.2
20
8
4
All
26+
PicsArt
Photo & Video
0.2
9.2
4
4
Woman
16-25
Chase
Finance
0.2
14.6
7
4
All
16+
Robinhood
Finance
0.2
5.7
16
11
Man
16-25
Uber
Travel
0.2
17.1
9
12
All
16+
Chase
Finance
0.2
20.4
9
4
Man
26+
Chase
Finance
0.2
14.4
8
4
Man
16+
Uber
Travel
0.2
17.2
9
12
Woman
16+
Uber
Travel
0.2
17
10
12
Man
16+
Uber
Travel
0.2
17.1
9
13
Woman
16-25
LinkedIn
Business
0.2
21.7
16
7
All
26+
Uber
Travel
0.2
17.2
9
10
Woman
26+
Uber
Travel
0.2
19.2
10
12
All
26+
Uber
Travel
0.2
14.9
8
11
All
16-25
Schoology
Education
0.2
5.3
9
9
Man
16-25
LinkedIn
Business
0.2
15.2
15
9
Man
16+
LinkedIn
Business
0.2
23
16
7
Man
26+
AliExpress
Shopping
0.2
11
28
3
All
16-25
AliExpress
Shopping
0.2
9
28
3
Man
16-25
TextNow
Social Networking
0.2
7.1
25
17
All
16-25
GroupMe
Social Networking
0.2
9.2
77
15
All
16-25
GroupMe
Social Networking
0.2
5.5
70
15
Man
16+
GroupMe
Social Networking
0.2
7.9
75
14
Woman
16+
GroupMe
Social Networking
0.2
7
71
15
Man
16-25
GroupMe
Social Networking
0.2
6.7
73
14
All
16+
GroupMe
Social Networking
0.2
11.3
82
16
Woman
16-25
Swagbucks
Lifestyle
0.2
8.9
24
7
Woman
16+
Swagbucks
Lifestyle
0.2
5.7
23
6
All
16-25
Swagbucks
Lifestyle
0.2
8.9
24
6
All
16+
Swagbucks
Lifestyle
0.2
8.8
25
6
Man
16+
Bible
Reference
0.2
6.8
11
10
All
16-25
Swagbucks
Lifestyle
0.2
5
23
6
Woman
16-25
Google Photos
Photo & Video
0.2
20.2
7
4
Woman
16-25
McDonald's
Food & Drink
0.2
30.8
5
4
Woman
16+
McDonald's
Food & Drink
0.2
25.6
4
8
Man
26+
McDonald's
Food & Drink
0.2
28.8
4
5
All
26+
McDonald's
Food & Drink
0.2
32
4
3
Woman
26+
Google Photos
Photo & Video
0.2
22.8
8
4
Woman
16+
Google Photos
Photo & Video
0.2
13.4
6
7
Man
16-25
Google Photos
Photo & Video
0.2
16.8
7
5
All
16-25
Outlook
Productivity
0.2
14.2
50
13
All
16-25
Google Photos
Photo & Video
0.2
25.4
8
4
Woman
26+
Pogo
Shopping
0.2
14.2
5
5
Woman
16+
Pogo
Shopping
0.2
20.4
5
5
Woman
26+
Life360
Social Networking
0.2
12.8
62
9
Man
16+
Life360
Social Networking
0.2
17
64
11
Woman
16+
Life360
Social Networking
0.2
21.4
62
11
Woman
16-25
Life360
Social Networking
0.2
14.9
63
11
All
16+
Life360
Social Networking
0.2
9.9
63
11
All
26+
Life360
Social Networking
0.2
12.6
65
11
Woman
26+
Photomath
Education
0.2
12.4
5
8
All
16-25

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