MEASURE'S

Most Engaging Apps

On a weekly basis, individuals engage with only 42 apps. This ranking includes a sample of the monthly most engaging apps, including weekly hours actively used, notifications and pickups, as reported by Measure's Retro data. Take a deep dive with an award-winning consumer intelligence technology that transforms behavioral data into a competitive advantage.

App Icon
App Name
Reach
Notifications
Pickups
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Life360
Social Networking
0.2
7.2
58
9
Man
26+
OfferUp
Shopping
0.2
10.5
5
5
Man
26+
Photomath
Education
0.2
5.7
5
8
Woman
16+
Photomath
Education
0.2
7.5
6
8
All
16+
Photomath
Education
0.2
9.4
6
8
Man
16+
OfferUp
Shopping
0.2
7.4
5
5
Woman
26+
OfferUp
Shopping
0.2
10
6
6
Man
16+
OfferUp
Shopping
0.2
8.9
5
5
All
26+
Photomath
Education
0.2
15.2
5
8
Man
16-25
Drive
Productivity
0.2
20.9
5
3
All
26+
ESPN
Sports
0.2
6.1
73
15
All
16-25
Drive
Productivity
0.2
22
3
3
Man
16-25
Drive
Productivity
0.2
22.1
4
3
Man
16+
MEGA
Productivity
0.2
6
11
5
Man
16+
Classroom
Education
0.2
15.6
24
7
All
16-25
Classroom
Education
0.2
11.2
25
6
Man
16+
Classroom
Education
0.2
9.5
23
7
All
16+
Classroom
Education
0.2
7.7
20
7
Woman
16+
Classroom
Education
0.2
12.5
21
7
Woman
16-25
PS App
Entertainment
0.2
5.6
9
12
All
26+
PS App
Entertainment
0.2
9.2
10
11
Man
26+
PS App
Entertainment
0.2
12.9
16
9
Man
16+
eBay
Shopping
0.2
13.7
6
8
All
16-25
eBay
Shopping
0.2
13.8
7
7
Woman
16+
Docs
Productivity
0.2
11
2
5
Woman
26+
Walmart
Shopping
0.2
29
8
17
All
16-25
Docs
Productivity
0.2
16.9
2
6
Woman
16+
Docs
Productivity
0.2
22.3
2
6
All
16-25
Walmart
Shopping
0.2
27.9
8
14
Man
16+
Walmart
Shopping
0.2
35
9
10
Man
26+
Cash App
Finance
0.2
47.5
13
9
Woman
16+
Cash App
Finance
0.2
41.6
10
9
Man
16-25
Cash App
Finance
0.2
47
11
8
Woman
16-25
Cash App
Finance
0.2
45.8
13
10
All
16+
Cash App
Finance
0.2
48
15
10
Woman
26+
Cash App
Finance
0.2
44.1
13
11
Man
16+
Chewy
Shopping
0.1
5.2
4
2
Woman
26+
myAT&T
Utilities
0.1
6.9
2
2
All
26+
myAT&T
Utilities
0.1
7.8
2
3
Woman
26+
myAT&T
Utilities
0.1
5.2
2
3
Woman
16+
Credit One
Finance
0.1
6.9
2
3
Woman
26+
Flo
Health & Fitness
0.1
6
12
7
Woman
26+
Sephora
Shopping
0.1
5.1
3
5
All
16-25
My B&BW
Shopping
0.1
5.8
4
3
Woman
26+
Sephora
Shopping
0.1
6.6
3
6
Woman
26+
Sephora
Shopping
0.1
7.8
3
5
Woman
16+
ClassDojo
Education
0.1
5.3
9
7
Woman
16+
Ulta Beauty
Shopping
0.1
6
4
5
All
26+
ClassDojo
Education
0.1
9.4
9
7
Woman
26+
Goodreads
Books
0.1
5.9
3
6
Woman
16+
Goodreads
Books
0.1
7.3
3
3
Woman
26+
Ulta Beauty
Shopping
0.1
11
4
5
Woman
26+
ClassDojo
Education
0.1
5.7
9
6
All
26+
WebMD
Medical
0.1
11.2
5
1
Woman
26+
Wayfair
Shopping
0.1
6.5
5
6
All
26+
Wayfair
Shopping
0.1
6.5
5
7
Woman
16+
Wayfair
Shopping
0.1
9.5
5
6
Woman
26+
Google Calendar
Productivity
0.1
5.4
10
5
All
16+
Dollar General
Shopping
0.1
7.4
3
5
All
26+
Dollar General
Shopping
0.1
8
3
5
Woman
16+
Booking.com
Travel
0.1
6.3
2
6
Woman
26+
Dollar General
Shopping
0.1
12.3
3
5
Woman
26+
Kohl's
Shopping
0.1
9.1
4
5
All
26+
CNBC
News
0.1
6.3
33
5
Man
26+
Kohl's
Shopping
0.1
8.9
4
3
Woman
16+
Kohl's
Shopping
0.1
13.2
4
3
Woman
26+
Kohl's
Shopping
0.1
5
5
9
Man
26+
Kohl's
Shopping
0.1
6.1
4
4
All
16+
Coupons
Shopping
0.1
6.3
4
3
Woman
26+
Credit One
Finance
0.1
6.3
2
3
All
26+
SONIC
Food & Drink
0.1
5.4
4
2
All
26+
SONIC
Food & Drink
0.1
5.6
3
4
Woman
16+
SONIC
Food & Drink
0.1
6.8
2
2
Woman
26+
My Spectrum
Utilities
0.1
5.6
3
4
All
26+
Credit One
Finance
0.1
5.8
2
2
Man
26+
Acorns
Finance
0.1
6.2
2
2
Man
26+
GasBuddy
Travel
0.1
5.1
3
3
All
26+
Acorns
Finance
0.1
5.7
2
3
All
26+
GasBuddy
Travel
0.1
5.5
2
3
Woman
26+
Acorns
Finance
0.1
5.1
2
4
Woman
26+
FedEx
Business
0.1
7.9
4
7
All
16+
My Spectrum
Utilities
0.1
6.7
3
4
Woman
26+
FedEx
Business
0.1
10.6
4
7
All
26+
Expedia
Travel
0.1
5.6
3
3
All
26+
FedEx
Business
0.1
9.1
4
8
Woman
16+
Expedia
Travel
0.1
5.4
2
3
Woman
16+
Expedia
Travel
0.1
6.8
3
3
Woman
26+
CVS
Shopping
0.1
6.1
3
3
All
16+
CVS
Shopping
0.1
9.8
3
3
All
26+
FedEx
Business
0.1
6.6
4
2
Man
16+
Amazon Photos
Photo & Video
0.1
5.6
7
2
Woman
26+
FedEx
Business
0.1
11.8
4
8
Woman
26+
FedEx
Business
0.1
9.4
4
2
Man
26+
Affirm
Shopping
0.1
5.6
3
3
All
26+
CVS
Shopping
0.1
13.1
3
4
Woman
26+
Affirm
Shopping
0.1
6.5
3
2
Woman
26+
CVS
Shopping
0.1
8.4
3
3
Woman
16+
CVS
Shopping
0.1
6.4
3
2
Man
26+
Klarna
Shopping
0.1
7.5
5
3
All
26+
Klarna
Shopping
0.1
5.7
4
3
All
16+

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