Apps have become central to nearly everyone’s daily lives, and as such, are indicators of consumers’ entertainment, lifestyle, media and purchasing habits. Do you know what motivates your consumers' choices and decisions? What influencers have they been really engaged with lately? And what was their recent in-app purchase? Answers to these and other questions could bring a better understanding of who your current and new consumers are and tailor your app strategy accordingly.
Understand consumers at a deeper level:
People are looking for true value to engage - app usage and prioritization data can help unveil new standards for capturing attention.
Get a new perspective on competitors:
With previously inaccessible and hidden behavioral data such as in-app spend and app positioning on a consumer’s Home Screen - you can take a much deeper dive into competitor apps, to keep track of their wins and losses in real time.
New metrics for better decision-making:
Most reports still focus on app installs, uninstalls and ratings - AppLife gives you more critical metrics surrounding actual consumer behavior, activity and usage.
Future-proof your approach:
Understanding how disruptors are measuring up against established apps can keep you a step ahead of changing audience needs and what people are seeking in their mobile and digital experiences.