MEASURE'S

Most Engaging Apps

On a weekly basis, individuals engage with only 42 apps. This ranking includes a sample of the monthly most engaging apps, including weekly hours actively used, notifications and pickups, as reported by Measure's Retro data. Take a deep dive with an award-winning consumer intelligence technology that transforms behavioral data into a competitive advantage.

App Icon
App Name
Reach
Notifications
Pickups
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eBay
Shopping
0.3
22.5
8
10
Man
16+
eBay
Shopping
0.3
18.5
6
9
Man
16-25
Walmart
Shopping
0.3
47.7
10
11
All
26+
Walmart
Shopping
0.3
20.8
7
22
Man
16-25
Walmart
Shopping
0.3
38.4
9
13
All
16+
Pinterest
Lifestyle
0.3
20.2
13
4
Man
16+
CapCut
Photo & Video
0.3
8.6
8
4
All
26+
CapCut
Photo & Video
0.3
24.5
8
7
All
16-25
CapCut
Photo & Video
0.3
16.5
8
6
Woman
16+
CapCut
Photo & Video
0.3
16.6
8
6
Man
16+
CapCut
Photo & Video
0.3
8.5
8
4
Man
26+
CapCut
Photo & Video
0.3
8.7
8
4
Woman
26+
CapCut
Photo & Video
0.3
16.6
8
6
All
16+
Cash App
Finance
0.3
47.3
15
12
All
26+
Telegram
Social Networking
0.3
13.8
83
22
All
16-25
Telegram
Social Networking
0.3
8.8
107
19
Woman
16+
SoundCloud
Music
0.3
6.4
19
23
Woman
16+
Gmail
Productivity
0.3
66.1
96
14
All
16-25
Gmail
Productivity
0.3
66.4
85
13
Man
16-25
Amazon
Shopping
0.3
70.6
10
12
Man
16-25
My B&BW
Shopping
0.2
5
4
3
Woman
16+
Ulta Beauty
Shopping
0.2
11.2
4
4
Woman
16+
Ulta Beauty
Shopping
0.2
6.2
4
4
All
16+
Ulta Beauty
Shopping
0.2
6.4
4
4
All
16-25
Sephora
Shopping
0.2
9
3
5
Woman
16-25
Ulta Beauty
Shopping
0.2
11.5
4
4
Woman
16-25
Xfinity
Utilities
0.2
5.6
39
6
Woman
26+
Xfinity
Utilities
0.2
5.1
25
5
All
26+
Kroger
Shopping
0.2
5.2
3
4
Woman
16+
Kroger
Shopping
0.2
6.2
4
4
All
26+
Rakuten
Shopping
0.2
7.6
8
4
All
26+
Rakuten
Shopping
0.2
5
9
4
All
16+
Rakuten
Shopping
0.2
6.5
9
4
Woman
16+
Klarna
Shopping
0.2
9.6
4
3
Woman
26+
TurboTax
Finance
0.2
6.6
3
1
Man
26+
Lowe's
Shopping
0.2
5
2
5
Woman
26+
T-Mobile
Utilities
0.2
6.2
6
3
Man
26+
MoneyLion
Finance
0.2
5.2
8
10
Man
26+
MoneyLion
Finance
0.2
5.5
8
8
All
26+
Groupon
Shopping
0.2
5.4
12
5
Man
26+
NCPMobile
Shopping
0.2
7.1
3
5
All
26+
NCPMobile
Shopping
0.2
5.4
3
5
Woman
16+
NCPMobile
Shopping
0.2
9.4
3
5
Woman
26+
Airbnb
Travel
0.2
6.5
6
5
All
16+
Airbnb
Travel
0.2
6.2
5
2
Man
26+
Airbnb
Travel
0.2
7.8
7
5
All
26+
Airbnb
Travel
0.2
8.1
7
6
Woman
16+
Fox News
News
0.2
6.8
76
8
Man
26+
Google Home
Lifestyle
0.2
6.2
52
7
Man
26+
My Verizon
Utilities
0.2
9
2
3
All
26+
Afterpay
Shopping
0.2
6.8
2
4
All
26+
Afterpay
Shopping
0.2
5.2
2
4
All
16+
My Verizon
Utilities
0.2
8.1
2
3
Man
26+
My Verizon
Utilities
0.2
5.2
2
3
Man
16+
Afterpay
Shopping
0.2
6.9
2
4
Woman
16+
Afterpay
Shopping
0.2
8.7
2
4
Woman
26+
Nextdoor
News
0.2
16
17
6
Woman
26+
Crypto.com
Finance
0.2
5.1
23
6
Man
26+
Dave
Finance
0.2
7
5
7
Woman
26+
Dave
Finance
0.2
6.6
5
7
All
26+
Nextdoor
News
0.2
7.9
16
6
All
16+
Nextdoor
News
0.2
12.8
16
7
All
26+
Nextdoor
News
0.2
10
17
6
Woman
16+
Nextdoor
News
0.2
5.8
16
6
Man
16+
SoFi
Finance
0.2
7.7
13
8
All
26+
SoFi
Finance
0.2
5.3
16
9
Man
16+
Klover
Finance
0.2
5
2
4
Woman
26+
Drop
Shopping
0.2
8.1
3
3
Woman
26+
Drop
Shopping
0.2
5
2
3
Woman
16+
Walgreens
Shopping
0.2
8.7
8
3
Woman
16-25
Poshmark
Shopping
0.2
5.5
44
8
All
16-25
Best Buy
Shopping
0.2
6.8
4
7
Man
26+
Shopkick
Shopping
0.2
9
2
9
Woman
16+
Shopkick
Shopping
0.2
10.9
2
10
All
26+
Shopkick
Shopping
0.2
7.1
2
10
All
16+
Shopkick
Shopping
0.2
14.2
2
9
Woman
26+
Shopkick
Shopping
0.2
5.1
2
11
Man
16+
Ticketmaster
Entertainment
0.2
5.1
1
5
Woman
16-25
Domino's
Food & Drink
0.2
8.1
2
4
All
26+
Domino's
Food & Drink
0.2
8.3
2
3
Woman
26+
Domino's
Food & Drink
0.2
7.4
2
3
Woman
16+
Receipt Hog
Shopping
0.2
10.2
1
4
Man
16+
Receipt Hog
Shopping
0.2
20
2
4
Woman
26+
Receipt Hog
Shopping
0.2
18.6
2
4
All
26+
Receipt Hog
Shopping
0.2
13.1
1
4
Woman
16+
Receipt Hog
Shopping
0.2
17.3
2
4
Man
26+
Receipt Hog
Shopping
0.2
11.7
1
4
All
16+
FaceApp
Photo & Video
0.2
5.6
2
13
All
16-25
Grubhub
Food & Drink
0.2
6.4
3
8
All
26+
FaceApp
Photo & Video
0.2
6.3
2
17
Woman
16-25
Grubhub
Food & Drink
0.2
5.7
3
9
All
16+
Grubhub
Food & Drink
0.2
7.4
3
6
Woman
26+
Grubhub
Food & Drink
0.2
6.6
3
8
Woman
16+
Coinbase
Finance
0.2
18.1
8
6
Man
26+
Lyft
Travel
0.2
11.9
9
11
Man
26+
Lyft
Travel
0.2
10.5
9
12
All
26+
Lyft
Travel
0.2
6.8
11
14
All
16-25
Ibotta
Shopping
0.2
7.2
9
8
All
16-25
Lyft
Travel
0.2
8.2
9
10
Man
16+
Ibotta
Shopping
0.2
14.9
10
5
All
16+

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