MEASURE'S

Most Engaging Apps

On a weekly basis, individuals engage with only 42 apps. This ranking includes a sample of the monthly most engaging apps, including weekly hours actively used, notifications and pickups, as reported by Measure's Retro data. Take a deep dive with an award-winning consumer intelligence technology that transforms behavioral data into a competitive advantage.

App Icon
App Name
Reach
Notifications
Pickups
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SoundCloud
Music
0.4
14.1
38
34
All
16-25
SoundCloud
Music
0.4
10.2
21
22
Woman
16-25
SoundCloud
Music
0.4
9.5
37
31
All
16+
SoundCloud
Music
0.4
12.6
47
35
Man
16+
Google Maps
Navigation
0.4
34.6
5
15
All
16-25
Gmail
Productivity
0.4
65.8
106
15
Woman
16-25
Gmail
Productivity
0.4
61.4
108
20
Man
16+
Amazon
Shopping
0.4
76.1
9
10
All
16-25
Amazon
Shopping
0.4
81.6
9
8
Woman
16-25
Amazon
Shopping
0.4
75
22
25
Man
16+
Kroger
Shopping
0.3
8.6
3
5
Woman
26+
Rakuten
Shopping
0.3
10.1
9
4
Woman
26+
Fitbit
Health & Fitness
0.3
5.6
8
8
Woman
26+
Airbnb
Travel
0.3
9.5
10
6
Woman
26+
YouGov
Social Networking
0.3
5
8
4
Woman
26+
Audible
Books
0.3
5.4
1
27
All
26+
Afterpay
Shopping
0.3
5
2
3
Man
26+
Blink
Utilities
0.3
5.3
161
11
Woman
26+
Yahoo News
News
0.3
11.6
67
6
Man
26+
ATM.com
Finance
0.3
7
11
4
Man
26+
Nextdoor
News
0.3
9.6
15
7
Man
26+
SoFi
Finance
0.3
9.3
18
10
Man
26+
Drop
Shopping
0.3
7.8
2
4
Man
26+
Drop
Shopping
0.3
8
2
4
All
26+
Poshmark
Shopping
0.3
10.5
65
11
Woman
16+
Poshmark
Shopping
0.3
13
75
12
Woman
26+
Poshmark
Shopping
0.3
8.6
72
15
All
26+
Poshmark
Shopping
0.3
7
61
13
All
16+
Voice
Productivity
0.3
5.2
23
16
Man
16+
Canva
Photo & Video
0.3
9.7
1
6
Woman
26+
Canva
Photo & Video
0.3
6.5
2
11
All
26+
Dropbox
Productivity
0.3
5.9
1
6
All
16+
Dropbox
Productivity
0.3
11
2
6
Man
26+
Dropbox
Productivity
0.3
7.4
2
6
Man
16+
Dropbox
Productivity
0.3
8.2
2
7
All
26+
Grubhub
Food & Drink
0.3
5.8
4
11
Woman
16-25
Instacart
Food & Drink
0.3
7
5
9
All
16-25
Instacart
Food & Drink
0.3
5.1
5
8
Man
16+
Ibotta
Shopping
0.3
18.8
10
6
Woman
16+
Lyft
Travel
0.3
9.3
12
16
Woman
16-25
Ibotta
Shopping
0.3
29.1
11
5
Woman
26+
Authenticator
Utilities
0.3
23.3
5
13
Man
26+
Home
Lifestyle
0.3
20.5
44
4
Man
26+
Word
Productivity
0.3
5.2
12
6
Woman
16+
Webull
Finance
0.3
5.7
23
26
All
26+
Webull
Finance
0.3
6.1
23
28
Man
16+
Mathway
Education
0.3
5
23
10
Man
16-25
Yahoo Mail
Productivity
0.3
6.9
228
11
Woman
16-25
PicsArt
Photo & Video
0.3
6.4
4
3
Woman
16+
Robinhood
Finance
0.3
7
17
17
All
16+
PicsArt
Photo & Video
0.3
6.4
4
4
Man
16-25
Uber
Travel
0.3
21.3
11
14
Man
26+
Transit
Navigation
0.3
5.2
17
18
Man
16-25
AliExpress
Shopping
0.3
8.9
27
4
All
16+
AliExpress
Shopping
0.3
13
28
4
Woman
16-25
AliExpress
Shopping
0.3
7.5
26
3
Man
16+
AliExpress
Shopping
0.3
10.4
28
5
Woman
16+
Pocket
News
0.3
7.7
11
10
All
16-25
Pocket
News
0.3
6.2
12
11
Man
16-25
Pocket
News
0.3
9.1
10
10
Woman
16-25
Pocket
News
0.3
5
12
12
All
16+
TextNow
Social Networking
0.3
7.2
30
16
Woman
16-25
TextNow
Social Networking
0.3
7
18
17
Man
16-25
Bing
Utilities
0.3
6.4
3
10
Man
16+
Swagbucks
Lifestyle
0.3
12
24
7
All
26+
Swagbucks
Lifestyle
0.3
12.8
24
7
Woman
26+
Swagbucks
Lifestyle
0.3
6.4
23
6
Man
16-25
Swagbucks
Lifestyle
0.3
11.3
25
6
Man
26+
Bible
Reference
0.3
6
12
10
Man
16-25
Bible
Reference
0.3
7.7
11
11
Woman
16-25
Google Photos
Photo & Video
0.3
19.3
8
5
All
16+
Google Photos
Photo & Video
0.3
21.8
8
5
All
26+
Outlook
Productivity
0.3
16.2
47
14
Woman
16-25
Pogo
Shopping
0.3
12.4
5
6
All
16+
Pogo
Shopping
0.3
18.5
5
5
All
26+
SHEIN
Shopping
0.3
12.6
35
6
Man
16-25
Pogo
Shopping
0.3
7.9
5
6
Woman
16-25
Pogo
Shopping
0.3
16.6
5
6
Man
26+
Pogo
Shopping
0.3
6.2
5
6
All
16-25
OfferUp
Shopping
0.3
6.9
6
6
All
16-25
Photomath
Education
0.3
9.5
5
7
Woman
16-25
OfferUp
Shopping
0.3
5.8
5
4
Woman
16+
OfferUp
Shopping
0.3
7.9
5
5
All
16+
Subway Surf
Games
0.3
5.5
31
6
Man
16+
OfferUp
Shopping
0.3
9.6
7
7
Man
16-25
Subway Surf
Games
0.3
8.2
33
7
All
16-25
Mercari
Shopping
0.3
8
15
10
All
16-25
Mercari
Shopping
0.3
8.8
15
9
Woman
16-25
MEGA
Productivity
0.3
5.4
9
5
All
16-25
Nike
Shopping
0.3
6.3
12
4
All
16+
Nike
Shopping
0.3
8.2
12
5
All
16-25
PS App
Entertainment
0.3
10.5
18
14
All
16-25
eBay
Shopping
0.3
9
5
5
Woman
16-25
PS App
Entertainment
0.3
16.6
19
8
Man
16-25
PS App
Entertainment
0.3
8.1
15
13
All
16+
eBay
Shopping
0.3
18.7
8
8
Woman
26+
eBay
Shopping
0.3
18.2
7
9
All
16+
Docs
Productivity
0.3
17.9
2
7
Man
16+
Docs
Productivity
0.3
21.8
2
7
Man
16-25
Docs
Productivity
0.3
17.4
2
6
All
16+

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