MEASURE'S

Most Engaging Apps

On a weekly basis, individuals engage with only 42 apps. This ranking includes a sample of the monthly most engaging apps, including weekly hours actively used, notifications and pickups, as reported by Measure's Retro data. Take a deep dive with an award-winning consumer intelligence technology that transforms behavioral data into a competitive advantage.

App Icon
App Name
Reach
Notifications
Pickups
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SHEIN
Shopping
0.5
29
45
10
Woman
26+
SHEIN
Shopping
0.5
17.6
44
10
All
26+
SHEIN
Shopping
0.5
38.9
49
10
Woman
16+
SHEIN
Shopping
0.5
6.3
37
6
Man
26+
Outlook
Productivity
0.5
16.4
98
18
Man
16+
Outlook
Productivity
0.5
19.4
142
17
Woman
26+
SHEIN
Shopping
0.5
24.2
46
9
All
16+
Crowdtap
Lifestyle
0.5
5.6
4
12
Man
26+
Zogo
Education
0.5
5.8
7
7
Woman
16-25
TextNow
Social Networking
0.5
9
38
24
Woman
26+
TextNow
Social Networking
0.5
9
36
21
All
26+
Zoom
Business
0.5
5.9
1
4
Man
16-25
Zoom
Business
0.5
7.3
5
4
Man
16+
CashCamel
Lifestyle
0.5
5.6
24
13
Man
16+
CashCamel
Lifestyle
0.5
5
24
10
Woman
16+
CashCamel
Lifestyle
0.5
5.3
24
11
All
16+
Teams
Business
0.5
5.6
119
19
All
16+
Teams
Business
0.5
7.9
155
18
Woman
26+
Yahoo Mail
Productivity
0.5
13
245
16
Woman
16+
Yahoo Mail
Productivity
0.5
10.6
207
18
Man
16+
Yahoo Mail
Productivity
0.5
11.8
231
17
All
16+
Instacart
Food & Drink
0.5
10.1
5
10
Woman
16-25
Instacart
Food & Drink
0.5
17.2
6
9
Woman
26+
Grubhub
Food & Drink
0.5
5.4
4
12
Man
26+
Canva
Photo & Video
0.5
7
1
6
Woman
16-25
Shopkick
Shopping
0.5
7.6
2
13
Man
26+
Voice
Productivity
0.5
5
26
17
Woman
26+
Pandora
Music
0.5
11.2
4
24
Woman
16+
News Break
News
0.5
6
82
7
All
26+
News Break
News
0.5
7.8
86
5
Woman
26+
Amazon Music
Music
0.5
5.5
2
23
Man
26+
Amazon
Shopping
0.4
75
22
25
Man
16+
Amazon
Shopping
0.4
81.6
9
8
Woman
16-25
Amazon
Shopping
0.4
76.1
9
10
All
16-25
Gmail
Productivity
0.4
61.4
108
20
Man
16+
Gmail
Productivity
0.4
65.8
106
15
Woman
16-25
Google Maps
Navigation
0.4
34.6
5
15
All
16-25
SoundCloud
Music
0.4
12.6
47
35
Man
16+
SoundCloud
Music
0.4
9.5
37
31
All
16+
SoundCloud
Music
0.4
10.2
21
22
Woman
16-25
SoundCloud
Music
0.4
14.1
38
34
All
16-25
Telegram
Social Networking
0.4
9.4
101
19
Woman
26+
CapCut
Photo & Video
0.4
24.7
8
7
Man
16-25
CapCut
Photo & Video
0.4
24.3
8
7
Woman
16-25
Xbox
Entertainment
0.4
15.3
66
11
Man
16-25
Xbox
Entertainment
0.4
7.3
44
9
Man
26+
Xbox
Entertainment
0.4
11.3
58
10
Man
16+
Xbox
Entertainment
0.4
9.8
61
11
All
16-25
Xbox
Entertainment
0.4
7.3
54
11
All
16+
Pinterest
Lifestyle
0.4
18.9
14
3
Man
16-25
Pinterest
Lifestyle
0.4
34.3
12
8
All
26+
Pinterest
Lifestyle
0.4
37.6
13
7
All
16-25
Pinterest
Lifestyle
0.4
36
13
8
All
16+
Walmart
Shopping
0.4
48.8
10
12
Woman
16+
Walmart
Shopping
0.4
37.3
9
15
Woman
16-25
Walmart
Shopping
0.4
60.3
11
11
Woman
26+
Docs
Productivity
0.4
12.5
2
6
All
26+
eBay
Shopping
0.4
22.6
8
9
All
26+
Nike
Shopping
0.4
10.7
12
6
Man
16-25
Mercari
Shopping
0.4
7.1
15
12
Man
16+
Nike
Shopping
0.4
8
12
5
Man
16+
Mercari
Shopping
0.4
8.4
16
12
All
16+
Mercari
Shopping
0.4
8.7
18
13
All
26+
Mercari
Shopping
0.4
7
14
12
Man
26+
Mercari
Shopping
0.4
9.6
18
12
Woman
16+
ESPN
Sports
0.4
9.5
77
16
Man
16-25
Drive
Productivity
0.4
22.2
5
3
Man
26+
ESPN
Sports
0.4
8.6
71
20
All
16+
Subway Surf
Games
0.4
5.2
32
6
All
16+
Pogo
Shopping
0.4
10.6
5
6
Man
16+
SHEIN
Shopping
0.4
9.4
36
6
Man
16+
SHEIN
Shopping
0.4
30.7
47
9
All
16-25
Outlook
Productivity
0.4
17.8
95
16
Woman
16+
Google Photos
Photo & Video
0.4
15.8
7
6
Man
16+
Google Photos
Photo & Video
0.4
18.2
8
6
Man
26+
Outlook
Productivity
0.4
17.1
97
17
All
16+
Bible
Reference
0.4
6.5
12
12
All
16+
Bible
Reference
0.4
6.8
12
9
Woman
16+
Bible
Reference
0.4
6.1
12
15
Man
16+
Bing
Utilities
0.4
6.1
3
11
All
26+
Bing
Utilities
0.4
5
3
9
Man
16-25
TextNow
Social Networking
0.4
8.1
31
19
All
16+
Zogo
Education
0.4
5.3
7
6
All
16-25
TextNow
Social Networking
0.4
8
28
18
Man
16+
Bing
Utilities
0.4
7.8
3
10
Man
26+
TextNow
Social Networking
0.4
8.1
34
21
Woman
16+
Pocket
News
0.4
5.7
11
13
Woman
16+
CashCamel
Lifestyle
0.4
5
23
11
Woman
16-25
CashCamel
Lifestyle
0.4
5
25
11
All
16-25
AliExpress
Shopping
0.4
6.8
26
6
All
26+
AliExpress
Shopping
0.4
5.9
24
5
Man
26+
AliExpress
Shopping
0.4
7.8
27
6
Woman
26+
Robinhood
Finance
0.4
10
19
19
All
26+
Robinhood
Finance
0.4
9.4
21
18
Man
16+
Teams
Business
0.4
5.8
123
17
Woman
16+
Word
Productivity
0.4
5.7
18
6
Woman
26+
Instacart
Food & Drink
0.4
13.6
6
9
Woman
16+
Instacart
Food & Drink
0.4
11.8
6
9
All
26+
Instacart
Food & Drink
0.4
9.4
6
9
All
16+
Dropbox
Productivity
0.4
5.5
1
7
Woman
26+

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