MEASURE'S

Most Engaging Apps

On a weekly basis, individuals engage with only 42 apps. This ranking includes a sample of the monthly most engaging apps, including weekly hours actively used, notifications and pickups, as reported by Measure's Retro data. Take a deep dive with an award-winning consumer intelligence technology that transforms behavioral data into a competitive advantage.

App Icon
App Name
Reach
Notifications
Pickups
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Spotify
Music
0.7
53.4
3
52
All
16-25
Amazon
Shopping
0.7
84.6
20
21
All
26+
Temu
Shopping
0.7
22.4
22
12
Man
26+
Gmail
Productivity
0.7
53.8
151
21
Woman
26+
Gmail
Productivity
0.7
55.1
143
24
All
26+
Musi
Music
0.7
9.7
47
23
Man
16+
SoundCloud
Music
0.7
7.1
42
23
Man
26+
Eureka
Lifestyle
0.7
13.5
14
10
Man
16+
Eureka
Lifestyle
0.7
10.5
12
8
Man
16-25
AttaPoll
Lifestyle
0.7
5.4
63
4
Woman
26+
AttaPoll
Lifestyle
0.7
7.2
52
6
Woman
16-25
AttaPoll
Lifestyle
0.7
6.3
57
5
Woman
16+
AttaPoll
Lifestyle
0.7
5.7
55
6
All
16-25
Duolingo
Education
0.7
5.9
13
7
All
16-25
Duolingo
Education
0.7
7.1
14
7
Woman
16-25
Duolingo
Education
0.7
5
14
7
Woman
16+
Subway Surf
Games
0.7
7.3
34
8
Woman
16-25
Bible
Reference
0.7
6.2
13
19
Man
26+
Zoom
Business
0.7
10
17
5
Woman
16+
Zoom
Business
0.7
11
20
5
Woman
26+
Amazon Music
Music
0.7
5
2
29
All
16+
Spotify
Music
0.6
46.4
3
46
Man
16+
Amazon
Shopping
0.6
79.4
29
33
Man
26+
Amazon
Shopping
0.6
85.7
12
10
Woman
16+
Google Maps
Navigation
0.6
50.6
14
22
All
26+
Google Maps
Navigation
0.6
35.7
5
17
Man
16-25
SoundCloud
Music
0.6
18.1
48
39
Man
16-25
DoorDash
Food & Drink
0.6
31.5
15
81
All
26+
DoorDash
Food & Drink
0.6
34.8
13
13
Woman
16+
DoorDash
Food & Drink
0.6
30.3
14
63
All
16+
DoorDash
Food & Drink
0.6
35
14
15
Woman
26+
DoorDash
Food & Drink
0.6
34.6
12
11
Woman
16-25
Telegram
Social Networking
0.6
14.4
88
20
All
26+
Eureka
Lifestyle
0.6
13.3
12
10
Woman
16+
Eureka
Lifestyle
0.6
13.5
12
10
Woman
26+
Eureka
Lifestyle
0.6
15
14
11
All
26+
Waze
Navigation
0.6
5.9
2
7
Woman
16-25
Eureka
Lifestyle
0.6
13.4
13
10
All
16+
Eureka
Lifestyle
0.6
11.8
11
8
All
16-25
DoorDash
Food & Drink
0.6
25.8
15
112
Man
16+
Pinterest
Lifestyle
0.6
21.6
12
4
Man
26+
Tinder
Lifestyle
0.6
6.2
14
14
Man
26+
Outlook
Productivity
0.6
20.7
129
22
Man
26+
Outlook
Productivity
0.6
20.1
135
20
All
26+
Bible
Reference
0.6
6
13
6
Woman
26+
Bible
Reference
0.6
6.1
13
13
All
26+
Crowdtap
Lifestyle
0.6
6.1
4
10
All
26+
Crowdtap
Lifestyle
0.6
6.6
5
8
Woman
26+
Crowdtap
Lifestyle
0.6
5
4
9
Woman
16+
Zoom
Business
0.6
8.6
5
4
Man
26+
TextNow
Social Networking
0.6
9
34
18
Man
26+
Zoom
Business
0.6
8.6
13
5
All
16+
Zoom
Business
0.6
9.8
15
5
All
26+
CashCamel
Lifestyle
0.6
6.2
23
14
Man
26+
Zoom
Business
0.6
7.4
1
5
All
16-25
CashCamel
Lifestyle
0.6
5.1
25
8
Woman
26+
CashCamel
Lifestyle
0.6
5.6
24
12
All
26+
Robinhood
Finance
0.6
13.1
23
20
Man
26+
Yahoo Mail
Productivity
0.6
19
253
18
Woman
26+
Teams
Business
0.6
5.4
116
21
Man
16+
Teams
Business
0.6
7.7
150
21
All
26+
Yahoo Mail
Productivity
0.6
17.6
243
18
All
26+
Webull
Finance
0.6
7.9
24
31
Man
26+
Voice
Productivity
0.6
6.9
25
19
Man
26+
Pandora
Music
0.6
6
3
25
Man
16+
Pandora
Music
0.6
14
4
23
All
26+
Pandora
Music
0.6
8.6
4
24
All
16+
Compass
Utilities
0.6
5.8
2
2
Man
16+
Pandora
Music
0.6
17.2
4
21
Woman
26+
Bingo King
Games
0.6
6
54
4
Woman
26+
Reddit
News
0.5
30.9
31
22
Woman
16+
Reddit
News
0.5
32.3
32
28
Woman
26+
Amazon
Shopping
0.5
80.4
16
16
All
16+
Gmail
Productivity
0.5
59.8
126
18
Woman
16+
Gmail
Productivity
0.5
60.6
117
19
All
16+
Google Maps
Navigation
0.5
33.6
5
13
Woman
16-25
Google Maps
Navigation
0.5
42.7
18
28
Man
16+
Google Maps
Navigation
0.5
51.4
5
9
Woman
26+
Google Maps
Navigation
0.5
42.5
5
11
Woman
16+
Google Maps
Navigation
0.5
42.6
11
19
All
16+
DoorDash
Food & Drink
0.5
29.2
12
22
All
16-25
DoorDash
Food & Drink
0.5
23.7
13
52
Man
16-25
Telegram
Social Networking
0.5
19.3
64
24
Man
16-25
Telegram
Social Networking
0.5
19.4
72
22
Man
16+
Telegram
Social Networking
0.5
8.3
113
18
Woman
16-25
Telegram
Social Networking
0.5
14.1
85
21
All
16+
Cash App
Finance
0.5
46.6
15
14
Man
26+
Eureka
Lifestyle
0.5
13
11
9
Woman
16-25
Pinterest
Lifestyle
0.5
47
12
9
Woman
26+
Pinterest
Lifestyle
0.5
51.7
12
8
Woman
16+
Pinterest
Lifestyle
0.5
56.4
12
7
Woman
16-25
eBay
Shopping
0.5
26.5
8
10
Man
26+
Nike
Shopping
0.5
5.3
12
3
Man
26+
MEGA
Productivity
0.5
9
10
5
Man
16-25
Mercari
Shopping
0.5
10.4
20
15
Woman
26+
Mercari
Shopping
0.5
7.3
15
12
Man
16-25
ESPN
Sports
0.5
13.7
76
22
Man
16+
ESPN
Sports
0.5
11.2
70
22
All
26+
Subway Surf
Games
0.5
9.1
32
6
Man
16-25
SHEIN
Shopping
0.5
48.9
51
10
Woman
16-25

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