MEASURE'S

Most Engaging Apps

On a weekly basis, individuals engage with only 42 apps. This ranking includes a sample of the monthly most engaging apps, including weekly hours actively used, notifications and pickups, as reported by Measure's Retro data. Take a deep dive with an award-winning consumer intelligence technology that transforms behavioral data into a competitive advantage.

App Icon
App Name
Reach
Notifications
Pickups
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Tubi
Entertainment
1.2
7.4
4
12
Woman
16-25
Paramount+
Entertainment
1.2
5.6
2
9
All
16+
Paramount+
Entertainment
1.2
7.3
2
9
Woman
26+
Paramount+
Entertainment
1.2
5.5
3
8
Man
26+
Twitter
News
1.1
49.8
105
40
All
26+
Google
Utilities
1.1
29.7
11
23
Woman
26+
Google
Utilities
1.1
30.7
34
38
All
26+
Google
Utilities
1.1
29.8
15
26
Man
16-25
WhatsApp
Social Networking
1.1
25.8
88
48
All
26+
WhatsApp
Social Networking
1.1
22.2
89
41
Woman
16+
WhatsApp
Social Networking
1.1
21.4
85
47
Woman
26+
Messenger
Social Networking
1.1
47.2
67
35
Man
16+
Chess
Games
1.1
7.4
22
12
Man
16+
Chess
Games
1.1
5.6
7
11
All
16-25
Disney+
Entertainment
1.1
12
1
12
All
16-25
Disney+
Entertainment
1.1
11.4
1
11
All
16+
Disney+
Entertainment
1.1
10.7
1
10
All
26+
Roku
Entertainment
1.1
9.6
1
19
Man
16+
Roku
Entertainment
1.1
15.7
6
23
Woman
16+
Roku
Entertainment
1.1
12.6
4
21
All
16+
Roku
Entertainment
1.1
9.8
1
25
Man
16-25
HBO Max
Entertainment
1.1
9.6
2
13
All
26+
Waze
Navigation
1.1
12
4
9
Woman
26+
WEBTOON
Entertainment
1.1
6.2
21
20
All
16-25
AttaPoll
Lifestyle
1.1
5.3
60
8
All
26+
8 Ball Pool
Games
1.1
5.4
33
7
Man
16-25
Tumblr
Social Networking
1.1
5.5
46
19
Woman
16+
Twitter
News
1
44.2
84
23
Woman
16+
Reddit
News
1
50.3
30
48
Man
16-25
WhatsApp
Social Networking
1
25
89
44
All
16+
WhatsApp
Social Networking
1
27.7
88
47
Man
16+
Messenger
Social Networking
1
38.6
76
39
All
16-25
Roku
Entertainment
1
17.3
11
26
Woman
16-25
HBO Max
Entertainment
1
10.2
2
19
Woman
26+
Telegram
Social Networking
1
19.4
79
20
Man
26+
Waze
Navigation
1
9
4
9
Woman
16+
Prime Video
Entertainment
1
7.6
2
7
Man
16-25
Paramount+
Entertainment
1
6.4
2
8
All
26+
Peacock
Entertainment
1
7.4
4
7
Man
26+
Edge
Utilities
1
8.2
20
11
Man
26+
Bingo Clash
Games
1
6
41
13
Woman
26+
Reddit
News
0.9
50
49
136
Man
16+
Spotify
Music
0.9
39.5
3
34
Man
26+
Spotify
Music
0.9
53.7
2
52
Woman
16-25
Google
Utilities
0.9
28
10
24
Woman
16+
Google
Utilities
0.9
29.4
25
32
All
16+
WhatsApp
Social Networking
0.9
24.2
89
39
All
16-25
Messenger
Social Networking
0.9
29.3
65
30
Man
16-25
Google
Utilities
0.9
30.8
39
40
Man
16+
Temu
Shopping
0.9
34.6
24
12
Woman
26+
Temu
Shopping
0.9
37.1
24
12
Woman
16+
Musi
Music
0.9
15.9
43
23
Man
16-25
Musi
Music
0.9
16.2
46
11
Woman
16-25
Disney+
Entertainment
0.9
10.2
1
8
Man
16+
Disney+
Entertainment
0.9
10.5
1
7
Man
26+
Prime Video
Entertainment
0.9
15
3
7
Woman
26+
Prime Video
Entertainment
0.9
14.8
3
14
All
26+
AttaPoll
Lifestyle
0.9
5.5
57
7
All
16+
Crunchyroll
Entertainment
0.9
5
2
15
Man
16-25
Peacock
Entertainment
0.9
5.8
3
6
Man
16+
Zoom
Business
0.9
8.9
1
5
Woman
16-25
Tumblr
Social Networking
0.9
5.2
33
26
All
16-25
Edge
Utilities
0.9
6.5
21
14
All
26+
Pandora
Music
0.9
10.7
4
26
Man
26+
Amazon Music
Music
0.9
10.4
2
30
Woman
26+
Reddit
News
0.8
29.5
30
9
Woman
16-25
Reddit
News
0.8
41
55
141
All
26+
Spotify
Music
0.8
30.4
3
35
Woman
26+
Spotify
Music
0.8
42
3
46
Woman
16+
Spotify
Music
0.8
35
3
35
All
26+
Google
Utilities
0.8
28
12
25
All
16-25
Amazon
Shopping
0.8
89.8
14
11
Woman
26+
Temu
Shopping
0.8
33.8
19
13
Man
16-25
Temu
Shopping
0.8
32.6
22
12
All
16+
Temu
Shopping
0.8
39.5
23
13
Woman
16-25
Temu
Shopping
0.8
28.1
20
12
Man
16+
Temu
Shopping
0.8
36.7
22
13
All
16-25
Temu
Shopping
0.8
28.5
23
12
All
26+
Gmail
Productivity
0.8
56.5
135
27
Man
26+
Google Maps
Navigation
0.8
49.8
24
35
Man
26+
Musi
Music
0.8
9.8
42
20
Woman
16+
Musi
Music
0.8
9.7
45
21
All
16+
Musi
Music
0.8
16.1
45
14
All
16-25
Roku
Entertainment
0.8
13.6
8
26
All
16-25
Eureka
Lifestyle
0.8
16.5
15
11
Man
26+
Prime Video
Entertainment
0.8
10.6
2
8
Woman
16-25
Prime Video
Entertainment
0.8
11.1
2
18
Man
16+
Prime Video
Entertainment
0.8
12
3
12
All
16+
Prime Video
Entertainment
0.8
12.8
3
8
Woman
16+
Prime Video
Entertainment
0.8
9.1
2
8
All
16-25
ESPN
Sports
0.8
17.8
75
23
Man
26+
Edge
Utilities
0.8
5.5
20
11
Man
16+
Teams
Business
0.8
7.5
146
24
Man
26+
Yahoo Mail
Productivity
0.8
16.2
226
20
Man
26+
Amazon Music
Music
0.8
6.3
2
30
Woman
16+
Amazon Music
Music
0.8
8
2
28
All
26+
Twitter
News
0.7
38.2
79
21
Woman
26+
Reddit
News
0.7
40.4
43
110
All
16+
Reddit
News
0.7
39.9
30
39
All
16-25
Spotify
Music
0.7
44.2
3
46
All
16+

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