MEASURE'S

Most Engaging Apps

On a weekly basis, individuals engage with only 42 apps. This ranking includes a sample of the monthly most engaging apps, including weekly hours actively used, notifications and pickups, as reported by Measure's Retro data. Take a deep dive with an award-winning consumer intelligence technology that transforms behavioral data into a competitive advantage.

App Icon
App Name
Reach
Notifications
Pickups
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Messages
Social Networking
2
95
173
93
Male
16-25
Pokémon GO
Games
2
9.7
26
10
Male
16-25
Pokémon GO
Games
2
6.9
25
9
All
16-25
Twitch
Photo & Video
2
8.5
34
23
Female
16-25
Chrome
Utilities
1.9
22.9
33
26
Male
16-25
Clash of Clans
Games
1.9
2.1
37
23
All
26+
HBO Max
Entertainment
1.9
8.6
2
9
Female
16-25
Peacock
Entertainment
1.9
5.8
3
8
Male
16-25
Netflix
Entertainment
1.9
31.4
5
13
All
26+
Pokémon GO
Games
1.9
9.2
26
13
Male
16+
Pokémon GO
Games
1.9
7.3
25
12
All
16+
Pokémon GO
Games
1.9
5.4
23
11
Female
16+
Pokémon GO
Games
1.9
7.8
26
14
All
26+
Snapchat
Photo & Video
1.9
44.1
74
60
Male
26+
Clash of Clans
Games
1.8
13.9
27
17
Male
16-25
Discord
Social Networking
1.8
30.9
136
51
All
16+
Facebook
Social Networking
1.8
53.7
18
33
Male
16-25
Hulu
Entertainment
1.8
13.8
4
12
Male
16-25
Twitch
Photo & Video
1.8
27.9
64
9
Male
16-25
WhatsApp
Social Networking
1.8
19.1
99
44
Female
16-25
Hulu
Entertainment
1.7
20.7
5
15
Female
16+
Twitch
Photo & Video
1.7
3.8
67
9
Female
26+
Twitter
News
1.7
62
118
28
Male
16-25
Clash of Clans
Games
1.6
8.9
29
19
Male
16+
Clash Royale
Games
1.6
12.5
13
10
Male
16+
Clash Royale
Games
1.6
19.8
12
12
Male
16-25
Chrome
Utilities
1.6
19.5
33
26
All
16-25
Clash Royale
Games
1.6
6.7
13
9
All
16+
Discord
Social Networking
1.6
43.4
132
52
Male
16+
Hulu
Entertainment
1.6
17.7
3
16
All
16-25
Roku
Entertainment
1.6
10.2
2
23
Male
26+
Snapchat
Photo & Video
1.6
49.6
68
51
All
26+
Twitch
Photo & Video
1.6
14.2
40
12
Male
26+
Waze
Navigation
1.6
10.6
3
7
Female
26+
Clash of Clans
Games
1.5
4.8
28
19
All
16+
Clash Royale
Games
1.5
10.4
13
11
All
16-25
Hulu
Entertainment
1.5
17.8
6
14
All
16+
Hulu
Entertainment
1.5
19.8
7
12
Female
26+
Hulu
Entertainment
1.5
15.8
10
10
Male
26+
Messenger
Social Networking
1.5
66
69
38
Male
26+
Netflix
Entertainment
1.5
32.1
5
11
Male
16+
Netflix
Entertainment
1.5
28.3
4
9
Male
26+
Peacock
Entertainment
1.5
6.2
4
9
All
16-25
Pokémon GO
Games
1.5
6.7
24
13
Female
26+
Twitter
News
1.5
59.8
86
24
Male
26+
Waze
Navigation
1.5
10.6
3
8
Male
26+
WhatsApp
Social Networking
1.5
19.1
95
42
Female
16+
Clash of Clans
Games
1.4
7.6
26
18
All
16-25
Discord
Social Networking
1.4
21.5
130
40
All
26+
Hulu
Entertainment
1.4
17.8
8
11
All
26+
Messenger
Social Networking
1.4
73
80
38
All
26+
Messenger
Social Networking
1.4
49.5
88
47
Female
16-25
Messenger
Social Networking
1.4
80.1
87
39
Female
26+
Messenger
Social Networking
1.4
64.8
87
42
Female
16+
Peacock
Entertainment
1.4
7
4
7
Male
16+
Snapchat
Photo & Video
1.4
55
64
42
Female
26+
Waze
Navigation
1.4
7.4
3
8
All
16+
Waze
Navigation
1.4
7.3
3
8
Female
16+
Waze
Navigation
1.4
10.6
3
8
All
26+
Discord
Social Networking
1.3
31.3
123
40
Male
26+
HBO Max
Entertainment
1.3
8.4
2
11
Male
26+
HBO Max
Entertainment
1.3
6.7
2
12
Male
16-25
Messenger
Social Networking
1.3
56.9
80
40
All
16+
Peacock
Entertainment
1.3
7.4
4
9
All
16+
Roku
Entertainment
1.3
16.1
2
20
Female
16-25
Roku
Entertainment
1.3
14.5
1
22
Female
26+
Roku
Entertainment
1.3
12.3
1
22
All
26+
Twitter
News
1.3
60.9
101
27
Male
16+
Twitter
News
1.3
50.1
91
23
Female
16-25
Waze
Navigation
1.3
7.4
2
9
Male
16+
WhatsApp
Social Networking
1.3
23.6
87
40
Male
16-25
WhatsApp
Social Networking
1.3
23.2
82
46
Male
26+
WhatsApp
Social Networking
1.3
19
89
41
Female
26+
Waze
Navigation
1.3
4
2
9
Female
16-25
Disney+
Entertainment
1.2
13.8
2
12
Female
16+
Disney+
Entertainment
1.2
13.1
3
12
All
16-25
HBO Max
Entertainment
1.2
9
2
14
Female
26+
HBO Max
Entertainment
1.2
8.8
2
11
Female
16+
Hulu
Entertainment
1.2
14.8
7
11
Male
16+
Messenger
Social Networking
1.2
31.8
65
38
Male
16-25
Messenger
Social Networking
1.2
48.9
68
38
Male
16+
Messenger
Social Networking
1.2
40.7
80
44
All
16-25
Peacock
Entertainment
1.2
7.8
4
10
Female
16+
Reddit
News
1.2
45.6
31
12
Male
26+
Twitch
Photo & Video
1.2
9
46
11
All
26+
Twitter
News
1.2
56
104
26
All
16-25
Waze
Navigation
1.2
4.2
2
10
All
16-25
WhatsApp
Social Networking
1.2
21.4
93
42
All
16-25
WhatsApp
Social Networking
1.2
21.1
85
44
All
26+
WhatsApp
Social Networking
1.2
21.2
89
43
All
16+
Peacock
Entertainment
1.1
9
4
12
Female
26+
Peacock
Entertainment
1.1
8.6
4
9
All
26+
Roku
Entertainment
1.1
15.3
2
21
Female
16+
Twitch
Photo & Video
1.1
13.6
52
12
All
16+
Twitch
Photo & Video
1.1
18.2
55
12
All
16-25
Twitch
Photo & Video
1.1
21.1
57
10
Male
16+
Twitter
News
1.1
52.6
97
24
All
16+
Twitch
Photo & Video
1.1
6.1
42
19
Female
16+
DoorDash
Food & Drink
1
26
20
27
All
26+
Fantasy
Sports
1
6.1
53
29
Male
16-25

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