MEASURE'S

Most Engaging Apps

On a weekly basis, individuals engage with only 42 apps. This ranking includes a sample of the monthly most engaging apps, including weekly hours actively used, notifications and pickups, as reported by Measure's Retro data. Take a deep dive with an award-winning consumer intelligence technology that transforms behavioral data into a competitive advantage.

App Icon
App Name
Reach
Notifications
Pickups
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Netflix
Entertainment
1.9
35.8
5
13
All
16+
Twitter
News
1.9
63.7
105
29
Man
16-25
Discord
Social Networking
1.9
46.1
149
60
Man
16+
Tumblr
Social Networking
1.8
7
36
24
Woman
16-25
YouTube Music
Music
1.8
11.4
31
22
Man
26+
Roku
Entertainment
1.8
9.4
1
13
Man
26+
Hulu
Entertainment
1.8
16.7
1
15
All
26+
Hulu
Entertainment
1.8
13.4
1
11
Man
26+
Twitch
Photo & Video
1.8
19.7
56
19
All
16-25
Chrome
Utilities
1.8
21.5
4
23
Man
16-25
Twitch
Photo & Video
1.8
17.8
85
140
Man
26+
Netflix
Entertainment
1.8
35.3
5
15
Woman
26+
Twitter
News
1.8
61.4
119
47
Man
26+
Snapchat
Photo & Video
1.8
48.7
96
67
Man
26+
Discord
Social Networking
1.8
34.3
161
75
Man
26+
Bubble Cash
Games
1.7
5.2
29
16
Woman
26+
Solitaire Cash
Games
1.7
5
30
14
Woman
16+
Solitaire Cash
Games
1.7
7.7
30
10
Woman
26+
YouTube Music
Music
1.7
9.9
30
25
All
26+
Pokémon GO
Games
1.7
6.9
24
9
All
16+
Pokémon GO
Games
1.7
9.4
29
10
Man
16-25
Netflix
Entertainment
1.7
31.4
5
13
Man
16+
Netflix
Entertainment
1.7
29.1
4
11
Man
26+
Facebook
Social Networking
1.7
54.2
19
29
Man
16-25
Solitaire
Games
1.6
5.8
13
13
Woman
26+
Compass
Utilities
1.6
7.3
2
2
Man
26+
Peacock
Entertainment
1.6
8.2
4
11
All
26+
Peacock
Entertainment
1.6
6.4
3
15
Woman
16-25
YouTube Music
Music
1.6
7.4
33
26
All
16+
Waze
Navigation
1.6
9.3
3
6
Man
26+
Waze
Navigation
1.6
6.5
3
7
Man
16+
HBO Max
Entertainment
1.6
9.7
2
12
All
16-25
Disney+
Entertainment
1.6
14.1
1
14
Woman
16-25
Twitch
Photo & Video
1.6
15.4
62
64
All
16+
Netflix
Entertainment
1.6
32.2
5
13
All
26+
Twitch
Photo & Video
1.6
23.3
72
75
Man
16+
Solitaire Cash
Games
1.5
6.2
30
11
All
26+
Shopper
Business
1.5
5.4
33
43
Woman
26+
Peacock
Entertainment
1.5
5.2
3
10
All
16-25
Peacock
Entertainment
1.5
6.7
3
10
All
16+
Paramount+
Entertainment
1.5
6.7
2
10
Woman
16+
YouTube Music
Music
1.5
5
37
30
All
16-25
HBO Max
Entertainment
1.5
10.2
2
15
Woman
16+
HBO Max
Entertainment
1.5
9.1
2
11
Man
16-25
Disney+
Entertainment
1.5
11
1
13
Woman
26+
Pokémon GO
Games
1.5
7
27
8
All
16-25
Hulu
Entertainment
1.5
12.6
1
13
Man
16+
Clash of Clans
Games
1.5
13.2
28
18
Man
16-25
Messenger
Social Networking
1.5
81.9
91
42
Woman
26+
Reddit
News
1.5
49.6
66
172
Man
26+
Twitter
News
1.5
62.5
113
38
Man
16+
Twitter
News
1.5
50.2
86
24
Woman
16-25
Snapchat
Photo & Video
1.5
50.9
79
52
All
26+
Solitaire
Games
1.4
5.2
12
11
Woman
16+
YouTube Music
Music
1.4
8.4
34
23
Man
16+
HBO Max
Entertainment
1.4
9.6
2
12
All
16+
Roku
Entertainment
1.4
14.1
1
19
Woman
26+
Disney+
Entertainment
1.4
10
1
10
Man
16-25
Chess
Games
1.4
10.5
7
11
Man
16-25
Pokémon GO
Games
1.4
5
21
7
Woman
16+
Clash Royale
Games
1.4
15.3
11
2
Man
16-25
Messenger
Social Networking
1.4
73.5
82
40
All
26+
Messenger
Social Networking
1.4
64.9
88
43
Woman
16+
Messenger
Social Networking
1.4
47.8
82
44
Woman
16-25
WhatsApp
Social Networking
1.4
30.2
90
49
Man
26+
Google
Utilities
1.4
31.8
54
51
Man
26+
Discord
Social Networking
1.4
11
157
52
Woman
26+
Twitter
News
1.4
57
96
27
All
16-25
Discord
Social Networking
1.4
22.6
160
70
All
26+
Snapchat
Photo & Video
1.4
53
65
40
Woman
26+
Bingo Cash
Games
1.3
6.2
21
12
Woman
26+
Blitz
Games
1.3
5.5
14
7
Woman
26+
WEBTOON
Entertainment
1.3
8.1
21
20
Woman
16-25
Tubi
Entertainment
1.3
5.4
3
11
All
16-25
YouTube Music
Music
1.3
5.4
40
28
Man
16-25
HBO Max
Entertainment
1.3
8.9
2
7
Man
26+
Roku
Entertainment
1.3
11.7
1
17
All
26+
Pokémon GO
Games
1.3
5.6
20
8
Woman
26+
Clash Royale
Games
1.3
5
11
8
All
16+
Clash Royale
Games
1.3
8
11
2
All
16-25
Clash Royale
Games
1.3
9.5
11
8
Man
16+
Clash of Clans
Games
1.3
7.2
26
17
All
16-25
Messenger
Social Networking
1.3
56
80
40
All
16+
Messenger
Social Networking
1.3
65.1
68
37
Man
26+
WhatsApp
Social Networking
1.3
23.1
92
36
Woman
16-25
Google
Utilities
1.3
26.2
9
25
Woman
16-25
Chrome
Utilities
1.3
18.7
4
24
All
16-25
Twitch
Photo & Video
1.3
7.5
35
15
Woman
16+
Twitter
News
1.3
53.4
100
33
All
16+
Paramount+
Entertainment
1.2
5.5
3
8
Man
26+
Paramount+
Entertainment
1.2
7.3
2
9
Woman
26+
Paramount+
Entertainment
1.2
5.6
2
9
All
16+
Tubi
Entertainment
1.2
7.4
4
12
Woman
16-25
Tubi
Entertainment
1.2
5.9
3
11
Woman
16+
Prime Video
Entertainment
1.2
14.6
2
23
Man
26+
Wizz
Social Networking
1.2
5.4
59
23
Man
16-25
Waze
Navigation
1.2
10.6
4
8
All
26+
Waze
Navigation
1.2
7.7
3
8
All
16+
HBO Max
Entertainment
1.2
9
2
9
Man
16+
DoorDash
Food & Drink
1.2
28
16
123
Man
26+

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