MEASURE'S

Most Engaging Apps

On a weekly basis, individuals engage with only 42 apps. This ranking includes a sample of the monthly most engaging apps, including weekly hours actively used, notifications and pickups, as reported by Measure's Retro data. Take a deep dive with an award-winning consumer intelligence technology that transforms behavioral data into a competitive advantage.

App Icon
App Name
Reach
Notifications
Pickups
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TikTok
Entertainment
14.7
74.7
60
107
Man
16-25
TikTok
Entertainment
13.4
78
53
89
All
16-25
TikTok
Entertainment
13
81.3
48
74
Woman
16-25
TikTok
Entertainment
10.9
64.2
60
97
Man
16+
TikTok
Entertainment
10.2
68.2
50
76
All
16+
TikTok
Entertainment
9.5
72.3
41
58
Woman
16+
YouTube
Photo & Video
7.2
92.3
52
49
Man
16-25
TikTok
Entertainment
6.7
53.6
61
81
Man
26+
Kik
Social Networking
6.4
5.2
55
85
Man
16-25
YouTube
Photo & Video
6.1
91.6
52
69
Man
16+
TikTok
Entertainment
5.9
58.5
44
55
All
26+
YouTube
Photo & Video
5.8
91
52
80
Man
26+
Facebook
Social Networking
5.8
87.9
17
55
Woman
26+
TikTok
Entertainment
5.7
63.4
30
33
Woman
26+
YouTube
Photo & Video
5.7
90.9
42
37
All
16-25
YouTube
Photo & Video
5
90.3
41
49
All
16+
Instagram
Photo & Video
5
82.5
119
73
Man
16-25
Call of Duty
Games
5
8.1
3
6
Man
16-25
YouTube
Photo & Video
4.9
89.4
30
25
Woman
16-25
Facebook
Social Networking
4.8
83.3
16
53
All
26+
Instagram
Photo & Video
4.6
86.5
100
78
Woman
16-25
Call of Duty
Games
4.6
5
4
9
Woman
16-25
Facebook
Social Networking
4.5
78.8
18
55
Woman
16+
Instagram
Photo & Video
4.4
84.5
109
76
All
16-25
Facebook
Social Networking
4.4
78.7
15
49
Man
26+
YouTube
Photo & Video
4.3
89.6
39
57
All
26+
Roblox
Games
4.1
22.5
22
13
Woman
16-25
YouTube
Photo & Video
3.9
88.9
27
22
Woman
16+
Roblox
Games
3.9
9
8
10
Woman
26+
Call of Duty
Games
3.9
5.6
4
7
Man
16+
Brawl Stars
Games
3.9
5.1
16
20
Man
16-25
Atlas: Earth
Games
3.9
5.2
13
60
Man
26+
Roblox
Games
3.7
10
7
10
Man
26+
Facebook
Social Networking
3.7
72.6
17
51
All
16+
Roblox
Games
3.6
15.7
20
12
Woman
16+
Call of Duty
Games
3.6
6.6
4
7
All
16-25
Wattpad
Books
3.6
12.4
24
28
Woman
16-25
Instagram
Photo & Video
3.5
78.7
97
77
Man
16+
Instagram
Photo & Video
3.4
80.9
87
60
All
16+
Instagram
Photo & Video
3.4
83
78
47
Woman
16+
Discord
Social Networking
3.4
27.8
131
61
Woman
16-25
Roblox
Games
3.4
32
15
11
Man
16-25
Facebook
Social Networking
3.4
69.8
19
54
Woman
16-25
YouTube
Photo & Video
3.3
88.3
23
19
Woman
26+
Roblox
Games
3.3
27.2
19
12
All
16-25
Roblox
Games
3.3
18.4
16
12
All
16+
Roblox
Games
3.3
9.5
7
10
All
26+
Hulu
Entertainment
3.3
22.3
2
15
Woman
16-25
Snapchat
Photo & Video
3.2
78
140
103
Woman
16-25
Kindle
Books
3.1
10.2
4
27
Woman
26+
Roblox
Games
3
21
13
11
Man
16+
Snapchat
Photo & Video
2.9
69
159
115
Man
16-25
Chrome
Utilities
2.9
40.6
7
33
Man
26+
Wattpad
Books
2.9
7.2
25
32
Woman
16+
Snapchat
Photo & Video
2.8
73.5
148
108
All
16-25
Kindle
Books
2.8
6.3
3
25
All
26+
Kindle
Books
2.8
7.1
3
27
Woman
16+
Instagram
Photo & Video
2.7
75
72
79
Man
26+
Facebook
Social Networking
2.7
66.4
16
44
Man
16+
Pokémon GO
Games
2.7
8.1
23
11
Man
26+
Minecraft
Games
2.7
6.2
2
6
Man
16-25
Wattpad
Books
2.6
7.1
25
24
All
16-25
Instagram
Photo & Video
2.5
79.5
52
21
Woman
26+
Netflix
Entertainment
2.5
33.6
5
15
Man
16-25
Netflix
Entertainment
2.5
45.4
7
12
Woman
16-25
Twitch
Photo & Video
2.5
28.8
64
23
Man
16-25
Instagram
Photo & Video
2.4
77.2
61
49
All
26+
Discord
Social Networking
2.4
57.9
143
53
Man
16-25
Discord
Social Networking
2.4
42.8
139
55
All
16-25
Twitch
Photo & Video
2.4
10.6
35
10
Woman
16-25
Chrome
Utilities
2.4
38.3
52
32
All
26+
FIFA Mobile
Games
2.4
5
3
14
Man
16-25
Snapchat
Photo & Video
2.3
62.2
120
88
All
16+
Snapchat
Photo & Video
2.3
65.5
110
80
Woman
16+
Discord
Social Networking
2.3
19.4
139
59
Woman
16+
Hulu
Entertainment
2.3
21.2
1
16
Woman
16+
HBO Max
Entertainment
2.3
10.2
2
13
Woman
16-25
Paramount+
Entertainment
2.3
6.2
2
11
Woman
16-25
Pocket7Games
Games
2.3
6.2
41
12
Woman
26+
Snapchat
Photo & Video
2.2
58.8
132
96
Man
16+
Facebook
Social Networking
2.2
62
19
46
All
16-25
Chrome
Utilities
2.2
35.9
87
31
Woman
26+
Hulu
Entertainment
2.2
17
2
16
All
16-25
Candy Crush Saga
Games
2.2
5.1
15
17
Woman
26+
Netflix
Entertainment
2.1
39.5
6
13
All
16-25
Chrome
Utilities
2.1
31.1
6
30
Man
16+
Discord
Social Networking
2
32.7
146
60
All
16+
Netflix
Entertainment
2
40.3
6
13
Woman
16+
Chrome
Utilities
2
28.5
46
30
All
16+
Hulu
Entertainment
2
11.8
1
17
Man
16-25
Hulu
Entertainment
2
20
1
18
Woman
26+
Hulu
Entertainment
2
16.9
1
15
All
16+
Peacock
Entertainment
2
7.7
3
14
Woman
16+
Peacock
Entertainment
2
9
3
13
Woman
26+
Discord
Social Networking
1.9
46.1
149
60
Man
16+
Twitter
News
1.9
63.7
105
29
Man
16-25
Netflix
Entertainment
1.9
35.8
5
13
All
16+
Chrome
Utilities
1.9
25.9
87
29
Woman
16+
Pokémon GO
Games
1.9
8.8
26
10
Man
16+
Pokémon GO
Games
1.9
6.8
22
10
All
26+

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