MEASURE'S

Most Engaging Apps

On a weekly basis, individuals engage with only 42 apps. This ranking includes a sample of the monthly most engaging apps, including weekly hours actively used, notifications and pickups, as reported by Measure's Retro data. Take a deep dive with an award-winning consumer intelligence technology that transforms behavioral data into a competitive advantage.

App Icon
App Name
Reach
Notifications
Pickups
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TikTok
Entertainment
13.7
73.8
70
98
Male
16-25
TikTok
Entertainment
13.2
82.1
55
76
Female
16-25
TikTok
Entertainment
12.2
77.9
62
86
All
16-25
TikTok
Entertainment
9.9
61
60
81
Male
16+
TikTok
Entertainment
9.6
66.1
53
68
All
16+
TikTok
Entertainment
9.4
71.1
48
58
Female
16+
YouTube
Photo & Video
8.6
94.1
48
41
Male
16-25
TikTok
Entertainment
7.3
48.2
43
52
Male
26+
YouTube
Photo & Video
6.6
92
42
33
Male
16+
YouTube
Photo & Video
6.3
92.6
40
35
All
16-25
Facebook
Social Networking
6
86.6
20
57
Female
26+
TikTok
Entertainment
6
54.2
39
40
All
26+
TikTok
Entertainment
5.8
60.2
36
31
Female
26+
YouTube
Photo & Video
5.7
89.8
34
26
Male
26+
YouTube
Photo & Video
5.2
89.8
35
28
All
16+
YouTube
Photo & Video
5
91.1
30
28
Female
16-25
Facebook
Social Networking
4.8
76.8
21
57
Female
16+
Facebook
Social Networking
4.8
81.9
20
52
All
26+
Instagram
Photo & Video
4.5
81.1
111
78
Male
16-25
Call of Duty
Games
4.4
5.4
3
9
Female
16-25
Instagram
Photo & Video
4.4
85.8
99
48
Female
16-25
Roblox
Games
4.3
23.5
10
13
Female
16-25
Instagram
Photo & Video
4.2
83.5
105
61
All
16-25
Facebook
Social Networking
4.1
77.2
19
46
Male
26+
Safari
Utilities
4.1
93.2
29
40
Male
26+
YouTube
Photo & Video
4
87.1
28
21
All
26+
Facebook
Social Networking
3.9
67
21
57
Female
16-25
Facebook
Social Networking
3.9
71.1
20
51
All
16+
Chrome
Utilities
3.7
38.1
22
36
Male
26+
Roblox
Games
3.7
30
10
11
Male
16-25
YouTube
Photo & Video
3.7
87.7
26
22
Female
16+
Call of Duty
Games
3.6
10
3
6
Male
16-25
Messages
Social Networking
3.6
96.1
213
136
Female
26+
Safari
Utilities
3.6
93.6
29
40
Male
16+
Safari
Utilities
3.5
92.8
30
37
All
26+
Instagram
Photo & Video
3.4
76.2
87
46
Male
16+
Instagram
Photo & Video
3.4
78.4
82
43
All
16+
Roblox
Games
3.4
9.6
4
10
Male
26+
Snapchat
Photo & Video
3.4
80.3
138
108
Female
16-25
Call of Duty
Games
3.3
3.9
3
3
Male
26+
Instagram
Photo & Video
3.3
80.7
77
41
Female
16+
Messages
Social Networking
3.3
95.9
192
122
All
26+
Safari
Utilities
3.3
94
29
39
Male
16-25
Safari
Utilities
3.3
93.6
30
37
All
16+
Snapchat
Photo & Video
3.3
76.1
143
116
All
16-25
Messages
Social Networking
3.2
95.4
215
131
Female
16+
Netflix
Entertainment
3.1
48.7
9
19
Female
16-25
Safari
Utilities
3.1
94.6
29
36
Female
16-25
Snapchat
Photo & Video
3.1
71.8
148
125
Male
16-25
Safari
Utilities
3.1
92.5
31
33
Female
26+
Call of Duty
Games
3
2.7
3
3
All
26+
Messages
Social Networking
3
95.7
171
107
Male
26+
Roblox
Games
3
26.8
10
12
All
16-25
Safari
Utilities
3
93.6
30
34
Female
16+
Safari
Utilities
3
94.3
29
37
All
16-25
Pokémon GO
Games
2.9
4.2
22
5
Female
16-25
Roblox
Games
2.9
18.1
10
12
All
16+
Call of Duty
Games
2.8
3.5
3
8
Female
16+
Call of Duty
Games
2.8
5.2
3
6
All
16+
Call of Duty
Games
2.8
7
3
5
Male
16+
Messages
Social Networking
2.8
95.3
194
116
All
16+
Messages
Social Networking
2.8
94.6
218
126
Female
16-25
YouTube
Photo & Video
2.8
84.3
20
16
Female
26+
Call of Duty
Games
2.7
7.7
3
7
All
16-25
Chrome
Utilities
2.7
35.3
53
33
All
26+
Facebook
Social Networking
2.7
65.4
18
42
Male
16+
Instagram
Photo & Video
2.7
71.2
58
16
Male
26+
Snapchat
Photo & Video
2.7
58
120
102
Male
16+
Netflix
Entertainment
2.6
34.5
6
16
Female
26+
Roblox
Games
2.6
9.5
7
11
All
26+
Snapchat
Photo & Video
2.6
67.7
108
84
Female
16+
Snapchat
Photo & Video
2.6
62.8
113
92
All
16+
Chrome
Utilities
2.5
32.6
56
31
Female
26+
Clash of Clans
Games
2.5
3.9
42
24
Male
26+
Discord
Social Networking
2.5
24.9
144
55
Female
16-25
Facebook
Social Networking
2.5
60.3
20
49
All
16-25
Messages
Social Networking
2.5
95.3
172
100
Male
16+
Netflix
Entertainment
2.5
41.6
8
18
Female
16+
Roblox
Games
2.5
9.4
9
11
Female
26+
Chrome
Utilities
2.4
30.5
30
32
Male
16+
Discord
Social Networking
2.4
55.5
137
56
Male
16-25
Instagram
Photo & Video
2.4
75.6
50
36
Female
26+
Hulu
Entertainment
2.4
21.6
2
18
Female
16-25
Instagram
Photo & Video
2.4
73.4
54
28
All
26+
Chrome
Utilities
2.3
27.4
49
31
All
16+
Chrome
Utilities
2.3
24.4
56
29
Female
16+
Messages
Social Networking
2.3
94.8
196
110
All
16-25
Clash Royale
Games
2.2
5.2
14
6
Male
26+
Netflix
Entertainment
2.2
42.3
7
16
All
16-25
Peacock
Entertainment
2.2
6.6
4
9
Female
16-25
Waze
Navigation
2.2
4.3
2
11
Male
16-25
Discord
Social Networking
2.1
18.3
145
51
Female
16+
Netflix
Entertainment
2.1
35.9
5
12
Male
16-25
Netflix
Entertainment
2.1
36.9
6
15
All
16+
Peacock
Entertainment
2.1
8.2
4
6
Male
26+
Discord
Social Networking
2
40.2
139
56
All
16-25
Clash Royale
Games
2
2.9
13
6
All
26+
Discord
Social Networking
2
11.8
149
40
Female
26+
Disney+
Entertainment
2
13.9
3
14
Female
16-25
DoorDash
Food & Drink
2
21.1
25
31
Male
26+

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