MEASURE'S

Most Engaging Apps

On a weekly basis, individuals engage with only 42 apps. This ranking includes a sample of the monthly most engaging apps, including weekly hours actively used, notifications and pickups, as reported by Measure's Retro data. Take a deep dive with an award-winning consumer intelligence technology that transforms behavioral data into a competitive advantage.

App Icon
App Name
Reach
Notifications
Pickups
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Betcha
Entertainment
0.1
21.1
4
4
Man
16-25
Betcha
Entertainment
0.1
27.7
4
5
Man
16+
Betcha
Entertainment
0.1
42.2
4
5
All
26+
Betcha
Entertainment
0.1
50
4
5
Woman
26+
McDonald's
Food & Drink
0.1
27.3
5
5
All
16+
McDonald's
Food & Drink
0.1
23.7
4
7
Man
16+
McDonald's
Food & Drink
0.1
25.8
5
5
All
16-25
McDonald's
Food & Drink
0.1
29.7
5
5
Woman
16-25
McDonald's
Food & Drink
0.1
21.8
5
4
Man
16-25
Life360
Social Networking
0.1
18.5
64
10
Man
16-25
Life360
Social Networking
0.1
20
63
10
All
16-25
Drive
Productivity
0.1
19.3
5
3
Woman
16+
Drive
Productivity
0.1
20.7
4
3
All
16+
Drive
Productivity
0.1
20.5
4
4
All
16-25
Drive
Productivity
0.1
19.6
4
3
Woman
26+
Drive
Productivity
0.1
19
5
4
Woman
16-25
Nike
Shopping
0.1
5.8
12
2
Woman
16-25
Cash App
Finance
0.1
44.3
11
8
All
16-25
Square Payroll
Business
0
5
16
5
Woman
26+
Color Widgets
Utilities
0
5.2
4
5
Woman
16-25
Eventbrite
Entertainment
0
5.4
2
2
Woman
26+
Flo
Health & Fitness
0
15.4
12
11
Woman
16-25
Flo
Health & Fitness
0
5.6
14
11
All
16+
Flo
Health & Fitness
0
10.7
12
10
Woman
16+
Flo
Health & Fitness
0
8
14
11
All
16-25
WebMD
Medical
0
7.9
4
1
All
26+
WebMD
Medical
0
5.8
4
1
All
16+
CBS News
News
0
5
41
2
All
26+
Progressive
Finance
0
6.9
2
2
Woman
26+
CBS News
News
0
5.3
41
2
Woman
26+
Tripadvisor
Travel
0
8.3
1
6
Woman
26+
Progressive
Finance
0
5.4
2
2
All
26+
WebMD
Medical
0
8.2
5
1
Woman
16+
Tripadvisor
Travel
0
6.4
1
5
All
26+
Tripadvisor
Travel
0
6
1
5
Woman
16+
Tips
Utilities
0
8.2
3
2
Woman
26+
Tips
Utilities
0
7.5
3
2
All
26+
Tips
Utilities
0
6.8
3
2
All
16-25
Tips
Utilities
0
7.1
3
2
All
16+
Tips
Utilities
0
7.2
3
3
Woman
16+
IMDb
Entertainment
0
8.8
3
3
All
16-25
Tips
Utilities
0
7.1
3
2
Man
16+
IMDb
Entertainment
0
9.8
3
4
Woman
16-25
Tips
Utilities
0
6.2
3
4
Woman
16-25
Tips
Utilities
0
7.3
3
1
Man
16-25
IMDb
Entertainment
0
7.8
3
2
Man
16-25
Tuesdays
Lifestyle
0
8
3
2
All
26+
Tuesdays
Lifestyle
0
5.2
3
2
All
16-25
Tuesdays
Lifestyle
0
6.8
3
2
Man
16+
Tuesdays
Lifestyle
0
6.4
3
3
Woman
16+
Tuesdays
Lifestyle
0
7.9
3
2
Man
26+
Tuesdays
Lifestyle
0
6.6
3
2
All
16+
Tuesdays
Lifestyle
0
8
3
3
Woman
26+
Tuesdays
Lifestyle
0
5.7
3
2
Man
16-25
Shazam
Music
0
10.4
1
3
All
16-25
Shazam
Music
0
11
1
3
All
26+
Shazam
Music
0
10.7
1
3
All
16+
Shazam
Music
0
8.6
1
3
Woman
16-25
Shazam
Music
0
11.9
1
3
Man
16+
Shazam
Music
0
9.5
1
3
Woman
16+
Shazam
Music
0
10.4
2
3
Woman
26+
Shazam
Music
0
12.2
1
3
Man
16-25
Duo Mobile
Business
0
5.4
5
5
Woman
16-25
Remind
Education
0
5.9
6
5
Woman
16+
Remind
Education
0
6.2
6
5
Woman
26+
Discover
Finance
0
8.9
9
2
Woman
26+
Venmo
Finance
0
21.7
3
5
Woman
16-25
Authenticator
Utilities
0
10
4
7
Woman
16+
Home
Lifestyle
0
14.6
25
5
Woman
26+
Authenticator
Utilities
0
10.2
4
5
All
16-25
Authenticator
Utilities
0
7.4
4
5
Woman
16-25
Home
Lifestyle
0
12.1
24
3
Woman
16-25
Home
Lifestyle
0
13.3
25
4
Woman
16+

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