In just a few days, we will be in good company in Atlanta with key industry players hailing organizations across all facets of the sample space. That's right, we're headed to SampleCon to dive right in to industry issues, challenges, trends and most importantly, successes with our peers and colleagues. While the dinners, after parties and receptions at this conference are always a blast, we're most looking forward to some of the insights that will be shared from the stage.

Our CMO, Paul Neto, will be participating in a panel session alongside Lenny Murphy of Greenbook and James Wilson of Veriglif. They'll be sharing a little bit about the state of the industry, consumer viewpoints and supply chain solutions when it comes to blockchain. Here's more about their session, which will be held at 11am on February 5 during the conference. 

After years of discussion, debate, successes and challenges, Blockchain is being adopted across a wide variety of industries to solve common problems and meet industry demands. What about market research? The industry has been talking about blockchain for two years but have we made any progress? In this interactive session, we explore the evolution of blockchain in market research, and its role in data collection from the supply chain to building trust with consumers, and implications for legislation such as GDPR and CCPA.

All of us are excited with the progress that blockchain has made in recent months, moving from "hype" to practical applications across a number of industries, including market research. Sharing our experiences with the SampleCon attendees is important in expanding overall understanding surrounding blockchain's role in data privacy, increased transparency and accountability in the consumer insights space. If you are headed to Atlanta, please mark your calendar for our session!

Want to make sure and connect with Paul at the show? You can reach out here!