Each year, the MRS Awards continue to draw attention to research's ability to drive innovation, inspire change and deliver results and make a clear statement about our industry. For these reasons, Measure is thrilled to be recognized as a finalist for the MRS 2021 Award for Innovation of the year.

Focused on providing the industry access to consumer behavioural data in a privacy-first environment, Measure continues to innovate providing access to new forms of behavioural data such as purchase, media consumption and device level usage no previously available while compensating individuals fairly. By completing everyday tasks, users of the MSR app participate in data sharing activities and brands benefit from data that is of higher quality and density than existing methodologies.

"We continue to be humbled by the continued recognition by the MRS and other industry organization for our work and continued dedication to employing positive change in the industry", says Owen Hanks, CEO and co-founder.

The MRS virtual ceremony takes place at 4pm on Monday 6 December. For those interested in tuning in, can register here.