The Measure Report 2025 reveals how generative AI and social commerce platforms are fundamentally reshaping consumer research and purchase behaviors. The report reveals that over one in five (21.6%) of ChatGPT interactions now demonstrate some degree of commercial intent, with 7.1% showing high intent and providing strong purchase signals. Business finance (34%) and product comparison (28%) dominate these high-intent conversations.
Highlights from the latest report include:
The Great Platform Split: Consumers are divided into four distinct patterns: Complementary Users (26.4%) expanding their toolkit, Competitive Replacement Users (24.4%) substituting AI for search, General Decline Users (25.8%) reducing both search and ChatGPT activity, and Reverse Cannibalization Users (17.2%) with a decline in ChatGPT usage and an increase in Search.
Social Commerce Sophistication: Analysis of around 1,200 purchase sessions on TikTok show that 70% have some measurable content influence and 2x increased in-platform search activity, 25% higher overall session activity.
Understand consumers at a deeper level:
People are looking for true value to engage - app usage and prioritization data can help unveil new standards for capturing attention.
Get a new perspective on competitors:
With previously inaccessible and hidden behavioral data such as AI prompt analysis, in-app spend and more - you can take a much deeper dive into competitor ups and downs, to keep track of their wins and losses in real time.
New metrics for better decision-making:
Most reports still focus on app installs, uninstalls and ratings - The Measure Report gives you more critical metrics surrounding actual consumer behavior, activity and usage.
Future-proof your approach:
Understanding how disruptors are measuring up against established competitors can keep you a step ahead of changing audience needs and what people are seeking in their mobile and digital experiences.
