Measure named in Startups 100 annual list

Paul Neto

Measure is named in Startups 100: The Annual List of Most Disruptive New UK Businesses

Measure is listed in prestigious list that previously identified brands including Deliveroo and HelloFresh . The 2021 list reflective of post-pandemic world with at-homecare service, digital wills and petcare app all in top ten. Startups on this year’s list have raised over £951 million in finance and over £696 million in revenue.

"We are thrilled to be recognized by the UK’s longest running index of disruptive new startups, the Startups 100", says Owen Hanks, CEO Measure Protocol.

Measure has been identified for its innovation focused on providing access to new forms of behavioural data in a safe and secure manner that protects and compensates consumers fairly, while providing brands and marketers with confidence around ethical data collection practices while meeting their needs for quality behavioural data.

Run by the UK’s most established website for entrepreneurs,, the Startups 100 offers a showcase of new businesses that demonstrate innovation, solid financials, economic impact, and the ability to scale. The list has previously identified brands including  Deliveroo, HelloFresh and Bulb.

Managing Editor, Richard Parris, comments: “After a particularly difficult year for businesses we are happier than ever to celebrate UK success stories. Every year the Startups 100 shows how UK businesses are responding to the issues, concerns and trends of the time. Entrepreneurs solve problems - whether that is the home care crisis being tackled by businesses like Cera and Birdie, diversity in hiring being challenged by Multiverse or the recent pet boom being capitalised on by Vet AI - you can see UK businesses innovating to meet the challenges of the time - and being very successful whilst doing it!”

About the Startups 100

Entering the Startups 100 is completely free. Established in 2008, the Startups 100 index identifies privately-owned UK companies launched in the last 5 years that demonstrate innovation, solid financials, economic impact and the ability toscale.  

As the longest running index of its kind, the prestigious Startups 100 is industry-renowned for uncovering businesses that will go on to become major brands, and even household names. It boasts alumni companies including Revolut, eve Sleep, HelloFresh, Purplebricks, LendInvest, Deliveroo, Bulb, and many more acclaimed businesses.

For the complete list, please visit